Athlete Influencers & Social Commerce: Redefining Monetization in the Next Generation

Inside the Click

Welcome back to our weekly deep-dive on the Creator Economy. In this episode we discuss how things are changing for creators, checking out how the NIL (Name, Image, and Likeness) rules shake things up for college athletes and the whole new world of social commerce.

Here are the highlights:

• NIL Rules & Student Athletes: These rules give college athletes new ways to cash in on their skills, making connections between sports and influencer marketing. Athletes are naturals at telling stories, making brands more trustworthy and getting folks more engaged.
• Helping Athletes in Content Creation: There's not a lot of help for student athletes diving into making content. It's about time platforms and agencies step in to help them use social media smarter.
• Making Money as an Athlete: Athletes, especially in smaller sports, struggle to make money. It's key to find more ways to make cash to ease the money stress.
• TikTok Shop & Being Real: TikTok Shop has evolved. It's tough to find a balance between making lots of sales and not taking too much from the creators.

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