))
Influencer Insights - Are student athletes the new influencers?, TikTok's Black Friday Impact, Substack vs. TikTok, Pinterest's Inclusivity Tool
Manage episode 386909036 series 3480567
Content provided by Inside the Click. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Inside the Click or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In today's Five on Friday Influencer News Episode we're covering:
- NIL Impact on Influencers: Brands are adapting influencer strategies for student-athletes entering sponsored content. Sports Illustrated reports on the need for support and expertise among student-athletes in content creation.
- Micro Influencer Agencies: Business Insider highlights top agencies like Estate 5, ideal for creators with 10k-50k followers aiming to elevate their brand through reputable management.
- TikTok's Black Friday Triumph: TikTok Shop's debut on Black Friday showcased impressive conversions, with BK Beauty noting a substantial 35% increase in direct TikTok-related sales, surpassing previous years' sales combined.
- Substack Ventures into Video: Substack unveils new video tools, challenging platforms like YouTube and TikTok, aiming to create a distinct media system based on subscriptions rather than traditional ad-driven models.
- Pinterest's Inclusivity Initiatives: Pinterest introduces 'body type ranges' as a search filter in fashion and wedding categories, a step toward inclusive searching, aligning with AI advancements and anticipating potential regulations around body image issues.
Sources:
https://www.businessinsider.com/micro-influencer-agencies-talent-managers-2023-11
https://www.washingtonpost.com/technology/2023/11/29/substack-video-competititon-creator-economy/
https://techcrunch.com/2023/11/29/pinterest-begins-testing-a-body-type-ranges-tool-to-make-searches-more-inclusive/
Let's Connect!
Instagram: @insidetheclick
TikTok: @insidetheclick
YouTube: InsidetheClickpodcast
Substack insidetheclick.substack.com
Email at hello@insidetheclick.com
51 episodes
Share
