Email Marketing Insights with Andriy Boychuk: Enhancing Engagement and Deliverability

Digital Coffee: Marketing Brew

We're pouring over the insights of email marketing maestro Andriy Boychuk, founder of the email marketing agency Flowium. Andriy is here to demystify the art of email engagement in an era where privacy measures are shaking up the marketing landscape.

We'll grind into the do's and don'ts of cold emailing, with Andriy highlighting the nuances between effective B2B outreach and the pitfalls of growing an e-commerce list. Email architecture is also on our menu, serving up the best practices for subject lines, calls to action, and the ideal structure for optimal deliverability.

Hold on to your mugs as we take a swig of Andriy's expertise on the rhythm of email marketing, why owning your customer data trumps all other strategies, and how even the age-old, text-only email remains a potent brew in a marketer's toolkit.

And if that's not robust enough, we'll be filtering through Andriy's views on the future of email marketing, discussing how to adapt early to new privacy features like those from Apple and why click-through rates may just be your new best friend.

So, whether you’re sipping an espresso or a latte, it's time to perk up and tune in. Get ready for a jolt of wisdom that could only be served by Digital Coffee: Marketing Brew.

3 Fun Facts

1. Andriy Boychuk is the founder of Flowium, an email marketing agency, showing his deep involvement and expertise in the field.

2. Despite the advent of social media, Andriy still emphasizes email marketing as a crucial strategy for businesses, underscoring its resilience and effectiveness in the digital marketing landscape.

3. Andriy advises a unique approach to split testing by starting with two very different ideas, providing a fresh perspective on a common email marketing practice.

Timestamps:

00:00 Email marketing: still relevant in digital age?

04:14 Optimize website with opt-in forms for leads.

09:09 Ensure good deliverability, follow best email practices.

09:52 Create attractive subject lines for engaging emails.

15:31 Use hooks to spark curiosity and engagement.

19:06 The importance of timing in brand outreach.

20:04 Monday to Friday best for sending emails.

26:22 Email marketing will be more controlled and challenging. Collecting data early is crucial due to privacy changes.

27:44 App install/permission doesn't impact email tracking.

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