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Mastering B2B Marketing with Philipa Gamse: Strategies, Analytics, and AI Insights
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Intro
β Ready to revolutionize your B2B marketing game? π
β Tune into the latest episode of Digital Coffee: Marketing Brew with host Brett Deister and digital strategy expert Phillipa Gamse!
β From the power of holistic marketing strategies to leveraging AI for content creation, this episode is packed with invaluable insights.
β Discover why understanding your customer journey and focusing on quality over quantity can transform your digital marketing efforts! π₯
Timestamps:
00:00 Brett Deister discusses B2B marketing with expert.
04:12 Balance creativity and analytics in marketing specialization.
08:24 Metrics measure success, improve with data analytics.
10:44 Using GA 4 to track video engagement.
13:48 Analytics reveals popular consumption patterns for content.
18:33 Machine learning is precursor to AI, traditional marketing.
20:22 Websites need clear, repeated call-to-action points.
23:53 User testing uncovers valuable insights for websites.
28:09 Glossary not just for SEO, consider trust.
31:06 Fundamentals of business and marketing remain key.
33:03 New technology doesn't replace traditional marketing basics.
π¬ Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at bdeister@digitalcafe.media!
π Check out our mech: www.digitalcafe.store
π Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!
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