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The RevOps Review with Jeff Ignacio and Mallory Lee - Understanding The Customer Journey and Cross-Functional Alignment
Manage episode 405306550 series 3489883
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Our host Jeff Ignacio sits down with Mallory Lee, Vice President of Operations at Nylas. Mallory delves into her experience in marketing ops and how RevOps can enhance alignment and provide a unified vision. She and Jeff cover the customer journey and the data you need to understand personas. They also discuss the importance of product usage information and customer retention.
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