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EP077: Riches in the Niches: How Dave Thomas Builds Law Tigers’ Business in the Motorcycle Accident Niche – Live from NTL
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This episode is all about marketing and how your law firm can benefit from a killer strategy! Join your host, Jay Berkowitz, as he interviews Law Tigers Senior Vice President of Growth & Business Development, Dave Thomas, live from the 2024 National Trial Lawyers Summit. Tune in to learn how Dave helped Law Tigers’ business excel by niching down, the importance of developing relationships to grow your firm, and some of his top tips in marketing and business development for personal injury lawyers.
Timestamps:
- 00:00 - “Marketing’s like a first date. If you talk all about yourself on the first date, there won’t be a second one. And that’s the same thing in marketing, you know, so make it less about you and more about your audience” - Dave Thomas
- 00:18 - Introduction to Ten Golden Rules podcast
- 00:39 - Introduction to Dave Thomas Live from National Trial Lawyers Summit 2024
- 01:47 - A look into Dave’s career path
- 03:11 - Who can benefit from Law Tigers?
- 03:58 - Law Tiger lawyer: Paul Hernandez, Partner, Kalfus & Nachman
- 08:38 - The importance of the Sturgis Motorcycle Rally for the legal industry
- 10:44 - Challenges of marketing in South Florida + the importance of relational marketing
- 12:34 - Dave’s top marketing tips for lawyers
- 14:14 - Business development strategies for law firms: making connections and establishing relationships
- 16:02 - The Motorcycle Accident Summit: Law Tigers and National Trial Lawyers team up on March 4-7, 2024
- 17:43 - April 25-26, 2024: TGR Live! Growth Strategies for Law Firms with Dr. Cain Elliott, Justin Lovely, Dave Thomas, and more
- 18:27 - Riches to Niches: niching down for maximum success
- 21:11 - Focusing on the 4 parts of Google: Local Service Ads, Google Maps, SEO and Pay-per-click
- 22:42 - Check out episodes with Gary Vaynerchuk, Tim Westergren, Craig Newmark and more!
- 23:00 - Dave’s favorite productivity tools: HubSpot, Salesforce, Linkedin, Instagram, Twitter, Facebook
- 23:40 - Dave’s average week on LinkedIn
- 24:44 - Podcast and book recommendations
- 25:14 - EOS for Law Firms with Mike Morse, Gerardo Escalona, and Tyler Smith
- 25:58 - Contact Dave on LinkedIn or dave@lawtigers.com
Podcast Resources:
- Joel Olsteen Podcast
- David God
- Traction by Gino Wickman
- EOS
- Personal Injury Mastermind with Chris Dreyer
Mentioned Resources:
- Connect with Dave on LinkedIn
- Subscribe to Ten Golden Rules on YouTube
- Check out our webinars on TenGoldenRules.com
- Connect with Ten Golden Rules on LinkedIn
- Follow Ten Golden Rules on Facebook
- Connect with Jay Berkowitz on LinkedIn
About Dave Thomas:
Dave L. Thomas serves as Senior Vice President of Growth and Business Development for Law Tigers, a marketing firm that generates high-value motorcycle accident cases. Dave oversees and manages all aspects of business development and market expansion efforts. He has dedicated more than 20 years to developing professional relationships with key stakeholders across all industries and is passionate about sharing his knowledge with firms/companies to help grow their overall bottom line. In the last 7 years at Law Tigers, Dave has expanded their service markets by 40. Committed to creating a future defined by purpose, success, growth, and long-lasting partnerships, his marketing strategies are built on trust and the creation of narratives that resonate with both clients and consumers.
About Jay Berkowitz:
Jay Berkowitz is a digital marketing strategist with decades of experience in the industry. As the CEO of Ten Golden Rules, he has helped countless law firms and businesses harness the power of the internet to achieve remarkable growth and visibility. Jay is also a renowned keynote speaker and author, sharing his expertise at various industry events and in publications worldwide.
About the Ten Golden Rules Internet Marketing for Law Firms Podcast
Join host Jay Berkowitz on an innovative journey through the world of digital marketing for the legal industry. With his expertise and passion, and world-class guests, Jay empowers legal professionals to thrive in the digital age. Explore topics like Search Engine Optimization, Google advertising, Artificial intelligence, intake strategies, content marketing, and other law firm growth strategies. Jay’s practical advice and industry expertise equip legal professionals to navigate the online world. This podcast is your invaluable resource for unlocking your law firm’s full potential. Get ready for an extraordinary adventure with Jay Berkowitz as your guide in the ever-changing realm of internet marketing for law firms. Your success story begins here!
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