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Harrison Homes: The Design-Build Approach
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Dana Keller, vice president of marketing at Harrison Homes, joins host Carol Morgan for this week’s Atlanta Real Estate Forum Radio episode. In this podcast segment, Keller discusses the transition Harrison Homes has made to a design-build firm and upcoming luxury homebuilds in metro Atlanta.
With over 20 years of marketing experience under her belt, Keller joined the Harrison Homes team in 2020 and quickly fell in love with the residential real estate market.
Harrison Homes was founded in 2007 as a privately owned and operated design-build firm specializing in residential development. Across north metro Atlanta, Harrison has built over 350 luxury single-family homes and townhomes. Years of experience in speculative and custom home building give team members the tools and knowledge to offer clients quality construction at an affordable price point.
Keller said, “It is really in the last two years that we have solidified our transition as a design-build firm for residential developments, in both for-sale and for-rent arenas, single-family homes and townhome communities.”
Harrison presents clients with a “one-stop-shop” approach to homebuilding. Starting with the discovery process, the firm’s team connects with clients to assess their goals for the project and determine necessary services. An in-house architect and interior design team make this step feel comfortable for clients. From there, the process moves to the contract phase and then permitting, procurement and vertical construction begins. Harrison can also assist with horizontal construction for a seamless plan to completion process.
Coming soon in east Roswell, vertical construction has started on East Village, a community of 74 high-end townhomes located just off Holcomb Bridge Road. These three-story townhomes feature two to four bedrooms and tons of luxury details. Prospective buyers can look forward to soaring, 10-foot ceilings, shaker-style cabinetry and quartz countertops in the kitchen, walk-in pantries and spa baths with double-sink vanities.
In Brookhaven, Harrison is pleased to announce vertical construction will begin soon on Sunland Park. Limited to just five new residences, these single-family homes offer five bedrooms and four baths on 3,800 square feet. Upscale, contemporary design sets this community apart, making it a unique opportunity for Atlanta home shoppers. Sunland Park is conveniently located near the desired Ashford Park elementary school district and walkable to local Brookhaven dining, shopping and entertainment.
Harrison just completed homes in the Lake Oconee area and plans to expand further with an upcoming townhome project.
Keller said, “Brookhaven is where Harrison began, so we are excited to be back in our home neighborhood.”
Wondering what luxury homebuyers are looking for? Harrison presents clients with competitive design elements, including walk-in pantries, natural stone exteriors and statement lighting in their homes.
“It’s fun to see our designers mix those stable, true classic elements and dial them up to meet the new trends,” said Keller. “But they still sustain an overall longevity and ensure they won’t be outdated in two years.”
Tune in to the full interview above to learn more about Harrison Homes, or visit www.HarrisonATL.com.
A special thank you to Denim Marketing for sponsoring Atlanta Real Estate Forum Radio. Known as a trendsetter, Denim Marketing has been blogging since 2006 and podcasting since 2011. It is currently working on strategies for the Google Helpful Content update and ways to incorporate AI into sales and marketing. Contact them when you need quality, original content for social media, public relations, blogging, email marketing and promotions. A comfortable fit for companies of all shapes and sizes, Denim Marketing understands marketing strategies are not one-size-fits-all. The agency works with your company to create a perfectly tailored marketing strategy that will adhere to your specific needs and niche. Try Denim Marketing on for size by calling 770-383-3360 or by visiting www.DenimMarketing.com.
The Atlanta Real Estate Forum Radio “All About Real Estate” segment, presented by Denim Marketing, highlights the movers and shakers in the Atlanta real estate industry – the home builders, developers, Realtors and suppliers working to provide the American dream for Atlantans. For more information on how you can be featured as a guest, contact Denim Marketing at 770-383-3360 or fill out the Atlanta Real Estate Forum contact form. Subscribe to the Atlanta Real Estate Forum Radio podcast on iTunes, and if you like this week’s show, be sure to rate it.
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