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How to build a brand that emotionally connects with its consumers
Manage episode 424108528 series 3502529
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In this episode, Adam & Vanessa discuss the importance of building an emotional connection with consumers for eCommerce brands. Our guest Vanessa Holfert, a brand consultant and coach, shares her journey from boutique marketing firms to co-founding the highly successful children's brand, Slumberkins. She highlights the significance of trust, relevancy, and authenticity in brand messaging and offers practical advice on creating emotional connections at each stage of the marketing funnel—from awareness to advocacy.
The conversation also touches upon the importance of community engagement and personalised customer experiences, offering valuable insights for businesses looking to deepen their relationship with their audience.
Key Takeaways:
- Building a brand that emotionally connects with consumers.
- Entrepreneurship, marketing, and brand growth with a focus on Slumberkins, a children's brand.
- Marketing funnel, customer segmentation, and building trust through helpful content and prompt responses.
- Creating emotional connections with customers through marketing.
Links:
https://www.vanessaholfert.com/
https://www.linkedin.com/in/vanessaholfert/
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19 episodes
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