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Bitesize eCommerce advice we wish we'd had when growing our own store - for eCommerce business owners and marketing directors, this podcast is your ultimate growth partner. Join us as we serve up expert insights and real, actionable advice tailored to propel your online business to new heights. From unravelling the mysteries of conversion optimisation to decoding the latest trends in eCommerce marketing, we've got your success in mind. Tune in now to Abandoned Cart and empower your eCommerce ...
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Interested in fostering or adoption? Not sure where to start? Meet Barnardo's Fostering & Adoption here in NI. Your guide is Ness who looks after recruitment and is not a social worker. Let Ness introduce you to the wider team, to foster carers and adopters who are willing to share their experiences and give you (and Ness) insights into the world of fostering and adoption. What is it really like? What is 'panel'? What kind of training can you expect? What sort of support will you get? Will y ...
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Want to learn how to leverage the power of user-generated content for your e-commerce business? In this episode, our guest speaker Gingie McLeod, founder of fashion accessories brand St. Chic, shares how UGC helped build her brand's recognition and community. Tune in to get valuable insights on how to encourage customer sharing, how to build your c…
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The Importance of a Customer First Approach
24:50
24:50
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24:50
This episode focuses on the importance of a customer-first approach in e-commerce. Adam Smith interviews Amy Riordan, CEO of Sachin & Babi who shares valuable advice she received from her father on focusing on one's own path. Amy emphasises the importance of putting customers at the heart of the business and leveraging feedback to continuously impr…
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Understanding how the customer journey begins offline will make you a better marketer online
22:56
22:56
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This episode talks about the importance of understanding the offline customer journey and how it impacts online marketing decisions. This includes understanding consumer behaviors, preferences, and the fact that only 5% of the target market is actively in buying mode at any given time. It also highlights how marketing science and empirical data hav…
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Online and offline community building strategies to create organic growth
30:02
30:02
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In this episode, we are joined by the visionary entrepreneur Fiona Hepher as we explore the dynamic journey of creating a North American marketplace for alcohol-free wine and spirits. From personal anecdotes to insightful business strategies, Fiona shares her experiences and the invaluable advice that has shaped her path in the industry. Discover t…
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The challenges of operating and scaling a business that faces digital marketing restrictions
16:40
16:40
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16:40
Our guests on this episode are Holly and Kalila, the co-founders of SheSpot, a first-of-its-kind sexual wellness platform for women. We discuss the challenges they face with digital marketing restrictions from platforms like Meta, Instagram, and Google due to the sensitive nature of the product, which a lot of businesses face. Holly and Kalila disc…
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How do I create a marketing plan and the importance of getting it right?
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19:15
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Our guest on this episode is Sarah Fox, a brand marketing consultant and founder of Fox and Fox Agency. Sarah offers fractional CMO services through her agency, providing strategic guidance and coaching to scale businesses. When creating a marketing plan, Sarah advises starting with strategy - understanding the audience, competitors, and what attra…
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The challenges and opportunities of running your own ecommerce Store - Absolute Collagen Co-Founder Darcy Laceby
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In this episode, we're joined by Darcy Laceby, Co-founder of Absolute Collagen, an anti-aging supplement brand. Darcy and her mother Maxine started Absolute Collagen after realising the benefits of collagen for their own well-being. The business has grown significantly and was named one of the fastest-growing companies in the UK. In this episode, D…
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How Amazon can complement your ecommerce and physical store
21:32
21:32
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21:32
In this episode, we're joined by Leo Martin, Co-director of Martin and Simpson, a specialist agency that helps businesses manage, optimise, and advertise on Amazon. From leveraging the platform as a secondary sales channel to navigating PPC strategies to addressing challenges faced by new sellers, Martin shares a comprehensive overview of Amazon se…
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How do you choose an eCommerce agency? The Do's and Dont’s for 2024.
32:53
32:53
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In this episode, we're joined by the CEO of an eCommerce agency called Blend Commerce, Adam Pearce. We discuss the strategic selection of an eCommerce agency and stress the importance of thorough preparation and identifying specific problems before engaging an agency. Insights include the need to invest in agencies early for small businesses, cauti…
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The Cool Crutches Story - Growing From 100 to 1000 Orders
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32:55
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This podcast episode features the entrepreneurial journey of Cool Crutches, a business specialising in comfortable walking aids. It discusses challenges, resilience, and problem-solving in business. The narrative covers the growth from 100 to 1000 orders through strategic digital marketing, emphasising the importance of understanding business prior…
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Families Who Foster Together: Meet Gillian and Megan
22:36
22:36
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Meet Barnardo's foster carers, Gillian and Megan, sisters in law who support each other on their fostering journey. Together, they shed light on how their families support each other and reflect on the vital role support networks play in fostering. In this engaging conversation, we dive into the heart of blended foster families, a world where birth…
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Ecommerce attribution: How to get the most our of your marketing and measurement
55:41
55:41
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In this episode, we're joined by marketing attribution expert, Jill Quick. Jill is an Analytics consultant and trainer at the Coloring in Department. Jill provides an overview of how e-commerce tracking works in GA and emphasises the importance of setting up tracking properly before analysing attribution. We discuss different attribution models in …
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Parent and Child Fostering with Laura and Ben
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29:41
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Parent and child fostering is a very specialised type of fostering. Parent and child placements give parents, with new babies or very young children, the opportunity to develop their parenting skills and gain support from a specially trained foster carer. These placements can help keep families together. In this episode, meet Laura a passionate adv…
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How to take your e-commerce brand to Gen Z
28:49
28:49
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28:49
In this episode, we're joined by Josh Roche, the founder and CEO of Bulla Co - a Gen Z influencer agency. Josh discusses tips for e-commerce brands to target Gen Z audiences, including using TikTok as a major platform and building communities of engaged followers. One successful campaign Josh mentioned working with was for H&M Group, generating ove…
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Did you know Barnardo’s Fostering & Adoption NI is just one of a small group of voluntary adoption agencies here in Northern Ireland? In this very special panel discussion, to mark Adoption Week, Adoption Routes, Family Care Adoption Services and Barnardo’s Fostering & Adoption NI, got together to discuss what it is like to adopt via a voluntary ag…
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How to win back and monetise customers who don’t shop with you anymore
28:23
28:23
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In this episode, we're joined by Rebecca Hilliard, an eCommerce customer retention management consultant who has over 11 years of experience in this space. She now consults for premium direct-to-consumer brands, helping them understand customer data and leverage it to create strategies for customer retention. We discuss the reasons why customers st…
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Unlocking the power of referral marketing
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32:15
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5X Your Business using the power of referral marketing! Are you ready to take your eCom business to the next level? Referral marketing can be a game-changer, and here's why: Imagine if all your customers referred your business to 5 of their friends. The impact on your growth would be incredible. 🔥 Join us as we dive deep into the world of referral …
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Brand vs performance marketing: which is more important?
27:25
27:25
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We delve into the dynamic world of Brand vs performance marketing. James Bagan, a brand strategist at McCann, shares invaluable advice and personal experiences that have shaped his marketing journey. From understanding the essence of brand marketing to the pivotal role it plays in performance marketing, In this episode, we explore the delicate bala…
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How to create thumb-stopping ads that increase ROI on paid social
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36:13
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Tune in to this episode with Sam from Pineapple Ads where we unravel the art of creating captivating ads that not only halt the scroll but also supercharge your return on ad spend (ROAS) in the world of paid social media advertising. Episode Highlights: Cracking the Code: We kick off by exploring the foundational steps when a brand needs an adverti…
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Navigating the Fostering Assessment Process with Ben Rice
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39:16
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So you’re interested in fostering? What happens after you make first contact? What kinds of questions will you be asked? What can you expect? What kind of information will you be given? What is the assessment process like? What happens on a home visit? Will you be expected to know what kind of fostering you want to do from the off? (And what if you…
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How we grew our own eCommerce store from 0 to £30k/month
25:26
25:26
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25:26
Welcome to the inaugural episode of Abandoned Cart! In this exciting debut, co-host Adam Smith takes on the role of interviewer as he sits down with his business partner and co-host, Laura Hanlon. Get ready to embark on a journey of insights and revelations as Laura opens up about her incredible experience in growing the eCommerce store, Canvas Cre…
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Fostering & Adoption with Tony, Aine and Helen
43:05
43:05
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ICYMI - revisit our online event where we chat with Helen Browne, head of the Barnardo's Fostering & Adoption service, and discuss working while fostering. We also meet Tony and Aine who fostered a baby shortly after approval and, four years later, are in the process of adopting him. Tony & Aine continue to foster and reflect on being led by the in…
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Fostering to Adoption with Rachel & Priscilla
46:58
46:58
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Ness talks with Priscilla, former BFANI Operations Manager who spearheaded our new adoption service - and Rachel who talks about her experiences as a foster carer now going through the adoption process. We also discuss fostering and adoption in NI, our integrated fostering-via-adoption service and why permanence doesn't always lead to adoption. Thi…
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A snippet from a series of interviews with families who long-term foster or have fostered-to-adopt within our service. Over the coming months, we will be sharing insights into the world of fostering and adoption, sharing conversations with those who foster and adopt and meeting some of the team who support, match and work hard to find families for …
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continue reading
A snippet from a series of interviews with families who long-term foster or have fostered-to-adopt within our service. Over the coming months, we will be sharing insights into the world of fostering and adoption, sharing conversations with those who foster and adopt and meeting some of the team who support, match and work hard to find families for …
…
continue reading
A snippet from a series of interviews with families who long-term foster or have fostered-to-adopt within our service. Over the coming months, we will be sharing insights into the world of fostering and adoption, sharing conversations with those who foster and adopt and meeting some of the team who support, match and work hard to find families for …
…
continue reading
A snippet from a series of interviews with families who long-term foster or have fostered-to-adopt within our service. Over the coming months, we will be sharing insights into the world of fostering and adoption, sharing conversations with those who foster and adopt and meeting some of the team who support, match and work hard to find families for …
…
continue reading
