Bitesize eCommerce advice we wish we'd had when growing our own store - for eCommerce business owners and marketing directors, this podcast is your ultimate growth partner. Join us as we serve up expert insights and real, actionable advice tailored to propel your online business to new heights. From unravelling the mysteries of conversion optimisation to decoding the latest trends in eCommerce marketing, we've got your success in mind. Tune in now to Abandoned Cart and empower your eCommerce ...
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Interested in fostering or adoption? Not sure where to start? Meet Barnardo's Fostering & Adoption here in NI. Your guide is Ness who looks after recruitment and is not a social worker. Let Ness introduce you to the wider team, to foster carers and adopters who are willing to share their experiences and give you (and Ness) insights into the world of fostering and adoption. What is it really like? What is 'Panel'? What kind of training can you expect? What sort of support will you get? Will y ...
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Whether you are brand new to the hunting world or looking to hone in on some specific skills and knowledge, our podcast aims to inform, educate and answer all those questions that you don’t know that you don’t know until ya know! From hunting best-practices, to gear, to prep, to conservation, to whether you should bring M&Ms or wear double socks, we’ll be discussing it all!
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Tune in for our recent interview with Laura Balyx where we take a deep dive into all things to do with Mountain Goats. Laura is an emerging biologist based out of Penticton in the beautiful Okanagan Valley. She recently completed her Master of Science from the University of British Columbia Okanagan, where she explored how human disturbance shaped …
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The Importance Of Having A Supportive Marketing Ecosystem
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24:37
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In this episode, we are joined by Erica Bonser, founder of Fan Club Brands, to discuss the importance of a supportive marketing ecosystem. We discuss the need to understand a company's values and purpose to create a strong brand identity and the pros and cons of in-house marketing teams versus hiring specialist agencies. Key Takeaways: Branding and…
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ICYMI - this is our online conversation with our therapeutic parenting trainer, Stella. Stella brings a wealth of experience and knowledge about fostering and adoption, and she shares how therapeutic parenting can be a game-changer for children who have endured trauma. You'll learn how recognizing children's behavior as a form of communication rath…
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From Pennies to Profit: Budget-Friendly Marketing Tactics That Work
20:09
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In this episode, we’re joined by Savannah Zimmer from The Creative Benefit. Savannah is a successful marketing professional with over 15 years of experience and has a proven track record of transforming business goals into actionable, results driven marketing strategies. We discuss low-cost marketing tactics for small businesses, emphasising the im…
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BFANI ON TOUR! A Conversation With A Birth Mum
54:33
54:33
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How would you navigate life if your childhood was marked by neglect and abuse? In this very special episode from our BFANI on Tour! series, we meet an English birth mum who experienced two of her three children being taken into foster care but then later, with her third child, found support from a Barnardo's in the shape of a Parent and Child foste…
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EP #16 Jesse Zeman of BC Wildlife Federation
1:08:01
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Check out my recent interview with Jesse Zeman, Executive Director of the BC Wildlife Federation. Jesse and I dive into hunter numbers, animal population numbers and what it is that the BCWF actually DOES and how you can get involved with conservation in BC. Jesse Zeman stepped into the role of Executive Director of the BC Wildlife Federation in 20…
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BFANI is on tour! In a series of episodes we shall be meeting families and fellow team members from across the UK fostering and adoption services as we explore, in depth, some of the specific experiences, highs, lows and challenges facing families who foster and adopt. This time, we're in Scotland where we meet Carole, a foster carer who specialise…
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Why being authentically different is so important
26:32
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In this episode, we are joined by Ada Zhao, Founder and CEO of Curated Crowd. Listen in as we discuss the importance of authenticity in business, emphasising the need to stay true to one's values and personality. Ada shares her experience of pivoting Curated Crowd from a crowdfunding platform to a marketplace for independent fashion designers, high…
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How to build a brand that emotionally connects with its consumers
36:20
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In this episode, Adam & Vanessa discuss the importance of building an emotional connection with consumers for eCommerce brands. Our guest Vanessa Holfert, a brand consultant and coach, shares her journey from boutique marketing firms to co-founding the highly successful children's brand, Slumberkins. She highlights the significance of trust, releva…
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EP #15 Pete Gutsche on the Wild Sheep Society
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Have a watch of my recent interview with Pete Gutshe of the Wild Sheep Society. Pete and I meander through various topics about hunting, wild sheep and threats to their survival as well as the amazing conservation efforts of the Wild Sheep Society. Pete grew up in a hunting family, following in his Father's and Opa's footsteps before him. He has ex…
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The importance of well-crafted and considered creative to fuel performance marketing and scale
36:39
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In this episode, our guest Kate Howard, founder of Monday Digital, delves into the critical aspects of crafting exceptional creative content, the significance of investment for enhancing brand visibility, and the importance of conversion rate optimisation (CRO) for e-commerce success. Kate shares valuable advice on the power of visibility in scalin…
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Ep #13 Bill Hanlon on Hunting by Horseback
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Tune in for our recent interview with Bill Hanlon from Hornaday Wilderness Society and BHA Canada. We take a deep dive into Hunting by Horseback and delve into the things to consider before getting into the horse world. Bill is a wilderness hunter, backcountry horseman and avid wilderness advocate and has been involved with various conservation org…
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Want to learn how to leverage the power of user-generated content for your e-commerce business? In this episode, our guest speaker Gingie McLeod, founder of fashion accessories brand SAINT CHIC, shares how UGC helped build her brand's recognition and community. Tune in to get valuable insights on how to encourage customer sharing, how to build your…
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The Importance of a Customer First Approach
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This episode focuses on the importance of a customer-first approach in e-commerce. Adam Smith interviews Amy Riordan, CEO of Sachin & Babi who shares valuable advice she received from her father on focusing on one's own path. Amy emphasises the importance of putting customers at the heart of the business and leveraging feedback to continuously impr…
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Ep #12 Paula Rodriguez de la Vega on Bats
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Tune in for our recent interview with Paula Rodriguez De La Vega with the BC Community Bats Program. Today we discuss all things "bats" and dive into both the habitats and habits of bats and threats that these little creatures are facing today. Paula has over thirty years of work experience as an ecologist, fish and wildlife technician, environment…
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Understanding how the customer journey begins offline will make you a better marketer online
22:56
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This episode talks about the importance of understanding the offline customer journey and how it impacts online marketing decisions. This includes understanding consumer behaviors, preferences, and the fact that only 5% of the target market is actively in buying mode at any given time. It also highlights how marketing science and empirical data hav…
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Online and offline community building strategies to create organic growth
30:02
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In this episode, we are joined by the visionary entrepreneur Fiona Hepher as we explore the dynamic journey of creating a North American marketplace for alcohol-free wine and spirits. From personal anecdotes to insightful business strategies, Fiona shares her experiences and the invaluable advice that has shaped her path in the industry. Discover t…
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Ep #14 Cait Nelson on Chronic Wasting Disease (CWD)
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58:31
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Tune in for our recent interview with Cait Nelson, a Wildlife Health Biologist with the BC Wildlife Health Program. We dive into all things CWD and discuss the future of the ungulate population in BC. Cait has worked with the BC wildlife health group since 2006 and has led the BC Chronic Wasting Program for the past 12 years. Her work with CWD incl…
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The challenges of operating and scaling a business that faces digital marketing restrictions
16:40
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Our guests on this episode are Holly and Kalila, the co-founders of SheSpot, a first-of-its-kind sexual wellness platform for women. We discuss the challenges they face with digital marketing restrictions from platforms like Meta, Instagram, and Google due to the sensitive nature of the product, which a lot of businesses face. Holly and Kalila disc…
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How do I create a marketing plan and the importance of getting it right?
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Our guest on this episode is Sarah Fox, a brand marketing consultant and founder of Fox and Fox Agency. Sarah offers fractional CMO services through her agency, providing strategic guidance and coaching to scale businesses. When creating a marketing plan, Sarah advises starting with strategy - understanding the audience, competitors, and what attra…
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Tune in for our recent interview with Dylan Eyers from Eat Wild. We take a gander through the history of Eat Wild and chat about Dylan's passion for providing an opportunity and avenue for the inexperienced hunter to get mentorship and a wilderness education from the pros. For Dylan Eyers, hunting has always been about two things: creating a commun…
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The challenges and opportunities of running your own ecommerce Store - Absolute Collagen Co-Founder Darcy Laceby
30:02
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In this episode, we're joined by Darcy Laceby, Co-founder of Absolute Collagen, an anti-aging supplement brand. Darcy and her mother Maxine started Absolute Collagen after realising the benefits of collagen for their own well-being. The business has grown significantly and was named one of the fastest-growing companies in the UK. In this episode, D…
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How Amazon can complement your ecommerce and physical store
21:32
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In this episode, we're joined by Leo Martin, Co-director of Martin and Simpson, a specialist agency that helps businesses manage, optimise, and advertise on Amazon. From leveraging the platform as a secondary sales channel to navigating PPC strategies to addressing challenges faced by new sellers, Martin shares a comprehensive overview of Amazon se…
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How do you choose an eCommerce agency? The Do's and Dont’s for 2024.
32:53
32:53
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In this episode, we're joined by the CEO of an eCommerce agency called Blend Commerce, Adam Pearce. We discuss the strategic selection of an eCommerce agency and stress the importance of thorough preparation and identifying specific problems before engaging an agency. Insights include the need to invest in agencies early for small businesses, cauti…
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The Cool Crutches Story - Growing From 100 to 1000 Orders
32:55
32:55
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This podcast episode features the entrepreneurial journey of Cool Crutches, a business specialising in comfortable walking aids. It discusses challenges, resilience, and problem-solving in business. The narrative covers the growth from 100 to 1000 orders through strategic digital marketing, emphasising the importance of understanding business prior…
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Families Who Foster Together: Meet Gillian and Megan
22:36
22:36
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Meet Barnardo's foster carers, Gillian and Megan, sisters in law who support each other on their fostering journey. Together, they shed light on how their families support each other and reflect on the vital role support networks play in fostering. In this engaging conversation, we dive into the heart of blended foster families, a world where birth…
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Ecommerce attribution: How to get the most our of your marketing and measurement
55:41
55:41
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In this episode, we're joined by marketing attribution expert, Jill Quick. Jill is an Analytics consultant and trainer at the Coloring in Department. Jill provides an overview of how e-commerce tracking works in GA and emphasises the importance of setting up tracking properly before analysing attribution. We discuss different attribution models in …
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Parent and Child Fostering with Laura and Ben
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29:41
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Parent and child fostering is a very specialised type of fostering. Parent and child placements give parents, with new babies or very young children, the opportunity to develop their parenting skills and gain support from a specially trained foster carer. These placements can help keep families together. In this episode, meet Laura a passionate adv…
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How to take your e-commerce brand to Gen Z
28:49
28:49
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In this episode, we're joined by Josh Roche, the founder and CEO of Bulla Co - a Gen Z influencer agency. Josh discusses tips for e-commerce brands to target Gen Z audiences, including using TikTok as a major platform and building communities of engaged followers. One successful campaign Josh mentioned working with was for H&M Group, generating ove…
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Did you know Barnardo’s Fostering & Adoption NI is just one of a small group of voluntary adoption agencies here in Northern Ireland? In this very special panel discussion, to mark Adoption Week, Adoption Routes, Family Care Adoption Services and Barnardo’s Fostering & Adoption NI, got together to discuss what it is like to adopt via a voluntary ag…
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Ep #10 Matt Ward on Mountain Fitness
1:28:50
1:28:50
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Tune in for our recent interview with Matt Ward from Beyond the Kill, Arcadia Outfitters and the Hard Yards Podcast. We take a dive into what it means to be "mountain fit", what Arcadia Outfitters is all about and the future of the Hard Yards Podcast and Matt's focus on spreading knowledge about mountain readiness. If you haven't met Matt, yet, all…
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How to win back and monetise customers who don’t shop with you anymore
28:23
28:23
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In this episode, we're joined by Rebecca Hilliard, an eCommerce customer retention management consultant who has over 11 years of experience in this space. She now consults for premium direct-to-consumer brands, helping them understand customer data and leverage it to create strategies for customer retention. We discuss the reasons why customers st…
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Unlocking the power of referral marketing
32:15
32:15
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5X Your Business using the power of referral marketing! Are you ready to take your eCom business to the next level? Referral marketing can be a game-changer, and here's why: Imagine if all your customers referred your business to 5 of their friends. The impact on your growth would be incredible. 🔥 Join us as we dive deep into the world of referral …
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Brand vs performance marketing: which is more important?
27:25
27:25
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We delve into the dynamic world of Brand vs performance marketing. James Bagan, a brand strategist at McCann, shares invaluable advice and personal experiences that have shaped his marketing journey. From understanding the essence of brand marketing to the pivotal role it plays in performance marketing, In this episode, we explore the delicate bala…
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How to create thumb-stopping ads that increase ROI on paid social
36:13
36:13
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Tune in to this episode with Sam from Pineapple Ads where we unravel the art of creating captivating ads that not only halt the scroll but also supercharge your return on ad spend (ROAS) in the world of paid social media advertising. Episode Highlights: Cracking the Code: We kick off by exploring the foundational steps when a brand needs an adverti…
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Navigating the Fostering Assessment Process with Ben Rice
39:16
39:16
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So you’re interested in fostering? What happens after you make first contact? What kinds of questions will you be asked? What can you expect? What kind of information will you be given? What is the assessment process like? What happens on a home visit? Will you be expected to know what kind of fostering you want to do from the off? (And what if you…
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How we grew our own eCommerce store from 0 to £30k/month
25:26
25:26
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Welcome to the inaugural episode of Abandoned Cart! In this exciting debut, co-host Adam Smith takes on the role of interviewer as he sits down with his business partner and co-host, Laura Hanlon. Get ready to embark on a journey of insights and revelations as Laura opens up about her incredible experience in growing the eCommerce store, Canvas Cre…
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Fostering to Adoption with Rachel & Priscilla
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46:58
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Ness talks with Priscilla, former BFANI Operations Manager who spearheaded our new adoption service - and Rachel who talks about her experiences as a foster carer now going through the adoption process. We also discuss fostering and adoption in NI, our integrated fostering-via-adoption service and why permanence doesn't always lead to adoption. Thi…
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Fostering & Adoption with Tony, Aine and Helen
43:05
43:05
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ICYMI - revisit our online event where we chat with Helen Browne, head of the Barnardo's Fostering & Adoption service, and discuss working while fostering. We also meet Tony and Aine who fostered a baby shortly after approval and, four years later, are in the process of adopting him. Tony & Aine continue to foster and reflect on being led by the in…
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A snippet from a series of interviews with families who long-term foster or have fostered-to-adopt within our service. Over the coming months, we will be sharing insights into the world of fostering and adoption, sharing conversations with those who foster and adopt and meeting some of the team who support, match and work hard to find families for …
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A snippet from a series of interviews with families who long-term foster or have fostered-to-adopt within our service. Over the coming months, we will be sharing insights into the world of fostering and adoption, sharing conversations with those who foster and adopt and meeting some of the team who support, match and work hard to find families for …
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A snippet from a series of interviews with families who long-term foster or have fostered-to-adopt within our service. Over the coming months, we will be sharing insights into the world of fostering and adoption, sharing conversations with those who foster and adopt and meeting some of the team who support, match and work hard to find families for …
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A snippet from a series of interviews with families who long-term foster or have fostered-to-adopt within our service. Over the coming months, we will be sharing insights into the world of fostering and adoption, sharing conversations with those who foster and adopt and meeting some of the team who support, match and work hard to find families for …
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#9 Kevin Toye - Bow Hunting Mule Deer, Pre Season Scouting and How Bear Hunting can help your odds
1:17:19
1:17:19
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In this episode we do a deep dive with Kevin Toye into Mule Deer hunting, how to pattern their movement and position yourself for success. We talk about how to start scouting in the off-and-pre-season and how spring bear hunts can make your deer season fruitful. We also touched on what you need to know to get into bow hunting, some common cruxs to …
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#8 - Ben Stourac - Guide Hunting, backpack hunting trips and how to make yourself more successful and enjoy the time doing it.
1:13:40
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Tune in for our recent interview with Ben Stourak from Arcadia Outfitting. We take a deep dive into guiding and its place for new hunters, backpack hunting and the ways you can enjoy the bush more but getting out of the truck as well as our other tips for new hunters. Ben Storak grew up hunting as a kid, but road hunting. He knew next to nothing ab…
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Join us for a ranging conversation with Dave Campbell and Rob Greenop. Two Outdoor Enthusiasts who have discovered hunting later in life and work with 'The Hunt In Common'. We cover that familiar experience of trying to learn how to hunt on your own and some tips that give new hunters a window into ways they can improve their odds The Hunt In Commo…
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#5 - The gear you need (and don’t) as you get into hunting with James Springer
1:03:38
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Tune in for our recent interview with James Springer where we dig into the gear you need to succeed and how that varies from each hunt. 🎉For more episodes, follow along @Entrypointhunting on any of our socials. #entrypoint #trigger #longrange #rookies #pros #hunting #wildlife #firearms #precision #target @danulmer18 @justinaleestolz…
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#6 - Reloading and how to tip the odds in your favour with Dan Ulmer
1:10:05
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Tune in for our podcast with now-regular guest, Dan Ulmer. We take a deep dive into reloading and answer some of the questions you had about how to take your shots to the next level. Dan is an expert marksman who loves to help others enjoy the art of putting a shot on the center target. We hope you glean a few good nuggets from his experiences. 🎉Fo…
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#1 - What we are about - Justina and Drew
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Our First Recording: sharing what we are planning to do and a bit about ourselves as Novice Hunters. Tune in for our entry episode where we share a bit about who we are and what we hope to do with this podcast as rookie hunters learning from the pros. For more episodes, follow along @Entrypointhunting on any of our socials (Insta, FB, Podbean, Spot…
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#4 Elk Hunting, High Country Mule Deal, E-Scouting, Calling and Information on BHA with Alan Duffy
57:48
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In this episode, we chat with Al Duffy from Backcountry Hunters and Anglers, and take a dive into elk hunting, calling, e-scouting, 6pt elk identification and what in the world is BHA? Al is involved in conservation and hunting and helps others through his guiding gigs as well as his own hunts. We hope you glean a few good nuggets from his experien…
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