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Ecommerce attribution: How to get the most our of your marketing and measurement
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In this episode, we're joined by marketing attribution expert, Jill Quick. Jill is an Analytics consultant and trainer at the Coloring in Department.
Jill provides an overview of how e-commerce tracking works in GA and emphasises the importance of setting up tracking properly before analysing attribution.
We discuss different attribution models in GA and how attribution can be used differently depending on a business's goals and maturity level.
Key Takeaways:
- E-commerce tracking and attribution in Google Analytics
- Data analysis and attribution modeling in digital marketing
- Google Analytics attribution modeling and data collection
- Data attribution models in digital marketing
- Marketing metrics and reporting for executives
- Analysing website data for business growth
- Using Google Analytics to understand customer journey
- Using Google Analytics to understand customer behaviour
- Using analytics for competitive advantage in digital marketing
Links:
Jill Quick
Website - https://www.thecoloringindepartment.com/
LinkedIn - https://www.linkedin.com/in/jillquick01/
www.pinkleopard.co.uk
18 episodes
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