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How to take your e-commerce brand to Gen Z
Manage episode 383820933 series 3502529
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In this episode, we're joined by Josh Roche, the founder and CEO of Bulla Co - a Gen Z influencer agency.
Josh discusses tips for e-commerce brands to target Gen Z audiences, including using TikTok as a major platform and building communities of engaged followers.
One successful campaign Josh mentioned working with was for H&M Group, generating over 30,000 clicks to a landing page from around 10 pieces of content.
Key Takeaways:
- Influencer marketing and reaching Gen Z through TikTok and Pinterest
- TikTok's e-commerce potential and how brands can benefit
- Influencer marketing for e-commerce brands
- Influencer marketing strategies and best practices
Links:
Joshua Roche - Founder & CEO at Bulla Co | The Gen Z Influencer Agency
LinkedIn - https://www.linkedin.com/in/joshuaroche/
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