Using AI in ways that aren't dumbass - Episode 4

Construction Disrupted

Before proceeding with this episode it’s important to note that this isn’t a ’the robots are taking over’ or an ‘AI is stealing people's jobs’ guide nor is it an AI love in where EVERYTHING MUST BE AI. AI will be an important tool that we can utilise to our advantage as long as we’re not sucked into all the BS that is spewed out by those jumping on the bandwagon. These tools really are effective if mixed with HI (Human Intelligence) use them as you would any other digital tool to better productivity, output and performance, quality and knowledge.

Top 3 rules for using AI:

1 - Never rely on it without adding your own human intelligence to it

2 - Have a purpose and work out why you are using it - what’s the outcome. If it’s efficiency, make sure it’s making you more efficient and not slowing you down.

3 - Trail 2 or 3 platforms to see which suits your style and workflow - all AI isn’t made equal

Usage: Idea generation

Platform: Chat GPT

Example: This is very useful for idea generation to Never go off what this spews out, always tweak it and tailor it for your audience, in your own voice to add a layer of humanism to the copy. For example, I find it useful to kick start any form of writing I have to do be it blog posts, email copy or even just content titles.

A simple way to get into using it is to do with:

Explain the scenario: You are a marketer within a UK construction technology company...

Provide a deliverable: … and have been tasked with writing 4 engaging blog posts around the latest construction technology aimed at manufacturers within construction...

Describe the output required: …produce 4 blog post titles and a summary of each article…

Include any specifics: …there must be a strong call to action with each post complimenting the others.

The opportunities to help speed up idea generation in an industry where in-house resources are limited and time spent being creative may be seen as wasteful can be a game changer for your output speed and quality.

Usage: Authentic blog post imagery that is better than shitty stock photography

Platform: Adobe Firefly

Example: It can be tricky to find unique imagery that isn’t from stock. Adobe Firefly lets you create your own AI-generated images based on what you want to create. Even better is the functionality once created. There are options to add or remove elements, change the style (i.e. digital, vector, collage, pencil, etc), or change the colour, tone, lighting and composition. You can truly make it brand appropriate. Key in building mental availability through brand association, a key component to any contech company where competition for awareness is fierce.

Usage: For taking meeting notes, transcribing conversations and generating a list of required actions.

Platform: Scribbl

Example: This becomes very useful when you need to have meaningful outcomes in online meetings, need a transcript instead of taking your own notes or want to break down the various topics that have been discussed. Added features such as time stamping your own topics alongside a recorded video of the meeting make this a powerful tool to use. This is excellent when multiple stakeholders are involved and campaigns need to move quickly and are time-sensitive.

You simply download and it does its thing in the background, not tech stuff. As long as you can hit command/alt, shift and y…. You can use this!

Usage: Condense detailed documents into easy-to-understand summaries

Platform: Scholarcy

Example: We’re currently going through a lot of changes within construction, especially legislative and legal, The building safety act, net-zero initiatives, and construction product reviews are just three such entities that can be heavy on the reading, but if you want to brush up on the basics of these Scholarcy takes detailed documents and outputs the essential reading from each document including key concepts, abstracts and synopsis, highlights, summaries and analysis. Critical in such a fast-moving industry.

Usage: Integrate AI with what you are currently using

Platform: Zapier

Example: Integrating Ai with basic functions such as email responses and online chats can save a lot of time, especially for basic prompts where answers can be found online. This can be trickier to set up than the previous 4 examples as you need some basic knowledge of Zapier, but it is basic knowledge that is required. This is an excellent option when you know a lot of people will be communicating using the same platform or asking similar questions / wanting information about similar topics.

Using Zapier to integrate with email, CRMs, calendars, chatbots, forums and note-taking can increase productivity where the admin is heavy and response time is critical.

Adobe Express 30-day Free Trial: https://prf.hn/l/ZYdd028

Website: https://www.builddifferent.marketing/

Mentioned in this episode:

Adobe Express 30-day Free Trial

Adobe Express 30-day Free Trial: https://prf.hn/l/ZYdd028