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RFM166 – Service: The Heartbeat of A Successful Digital Agency
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Main talking points include:
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There are multiple levels of service that an agency can work on...
- Clients
- Staff and their dependants
- The owner
- The wider world
A business is only really a sustainable force when it can serve all four (OK, if you're content at being a solo-agency, then maybe not number 2).
Why is service important?
Differences for clients:
- Personalized Service
- Proactive Service
- Responsive Service
Differences for staff:
- A safe place
- Security in knowing they are contributing to a bigger picture, that in turn contributes back to them
- Confidence in bringing life in to work and knowing that the balance is the last way round.
Differences for the owner:
- Freedom
- Security
- Wealth
- "Success" – whatever that looks like
Differences to the wider world:
- A legacy
- Community impact
- A positive footprint
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