Building Success from the Ground Up: A Conversation with Mike Fleming

The Paid Media Playbook

In this episode of The Paid Media Playbook, Laura and Lisa sit down with Mike Fleming, founder of Carpet Liquidators. Mike shares his journey from working in his father's flooring business to establishing a thriving company with seven stores. Discover the strategies that propelled his business, including the power of newspaper advertising and the challenges and rewards of expanding a local business.

Chapters:

00:00 - 05:20 - From Family Roots to Entrepreneurial Beginnings

• Mike Fleming discusses his early influences and how working in his father's flooring business set the stage for his entrepreneurial journey. Learn about his initial foray into the business world and the founding of Carpet Liquidators in Tacoma.

05:21 - 7:20 - The Power of Newspaper Advertising

• Dive into the advertising strategies that helped Carpet Liquidators explode onto the scene. Mike shares how traditional newspaper ads, particularly in the Seattle Times, played a crucial role in the company's growth and expansion to seven stores.

10:41 - 12:00 - Growth, Expansion, and Future Plans

• Mike reflects on the expansion of Carpet Liquidators from Tacoma to Seattle and beyond. He discusses the challenges of managing a growing business and shares insights into his future plans, emphasizing why seven stores are just the right number for him.

Links and Resources:

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• Lisa Wekellis on LinkedIn
• Laura Szczes on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn

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