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Navigating the Transition: Referrals to Paid Media Advertising with Laura and Lisa of Double Z Media
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Join Laura and Lisa from Double Z Media in this episode of the Paid Media Playbook as they discuss the challenges and triumphs of transitioning from relying solely on word-of-mouth referrals to incorporating paid media advertising. They share insights, strategies, and stories about diversifying marketing approaches for sustainable growth. Whether you're a seasoned marketing professional or launching a new e-commerce store, this episode provides valuable perspectives on when and how to embrace paid media in your marketing playbook.
Chapters:
- 00:00 - Introduction: Laura and Lisa from Double Z Media
- 01:12 - Pitfalls of Relying Solely on Referrals
- 04:10 - Navigating the Transition: Reaching a Wider Audience
- 07:25 - Incorporating Outbound Marketing: Paid Media Strategies
- 10:45 - Tailoring Paid Media Strategies for B2B Scenarios
- 12:55 - Summing Up: When to Bring in Paid Media - A Contingent Decision
Links and Resources:
- Subscribe to our newsletter here
- Lisa Wekellis on LinkedIn
- Laura Szczes on LinkedIn
- Double Z Media Website
- Double Z Media on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Paid Media Playbook? Have some feedback you’d like to share? Connect with us on Apple Podcasts and Spotify and leave us a review!
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