Pike Place Perspectives: Amy Wallsmith's Evolution from Marketing Strategies to Building a Lasting Legacy

The Paid Media Playbook

Join us on the Paid Media Playbook podcast as we sit down with Amy Wallsmith, the Marketing Director of the iconic Pike Place Market. In this insightful episode, Amy shares her remarkable career journey, from discovering her passion for marketing to spearheading innovative strategies for new markets in her previous roles, and now, steering through the challenges posed by the COVID-19 pandemic at Pike Place Market.

Amy delves into the intricacies of building effective marketing campaigns, drawing from her experiences and discussing her favorite types of media and marketing techniques. From the power of social media to the importance of adapting strategies in a changing landscape, Amy provides valuable insights for marketers and entrepreneurs alike.

Moreover, Amy sheds light on the profound impact of COVID-19 on Pike Place Market, revealing the strategies employed to navigate these unprecedented times while preserving the market's rich legacy. Tune in as we explore Amy's journey, her passion for marketing, and her dedication to building a lasting legacy for one of Seattle's most beloved landmarks.

Chapters:

• Introduction and Career Journey (0:00 - 05:00): Introduce Amy Walsmith and delve into her journey of discovering her passion for marketing and finding her career path.
• Marketing Strategies for New Markets (05:00 - 10:00): Explore Amy's experiences in developing marketing strategies for new markets in her past roles, highlighting key approaches and challenges encountered.
• Adapting to COVID-19 Challenges (10:00 - 15:00): Discuss the impact of COVID-19 on Pike Place Market and the strategies Amy implemented to navigate the challenges posed by the pandemic.
• Favorite Media and Marketing Techniques (15:00 - 20:00): Explore Amy's preferred media and marketing techniques, discussing their effectiveness and relevance in today's digital landscape.
• Building a Lasting Legacy for Pike Place Market (20:00 - 30:00): Dive into Amy's vision for building a lasting legacy for Pike Place Market, considering its historical significance and future direction.

Links and Resources:

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• Lisa Wekellis on LinkedIn
• Laura Szczes on LinkedIn
• Double Z Media Website
• Double Z Media on LinkedIn

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