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Playbook of a High-Performing Marketing Leader - Thao Ngo
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I think marketing is one of the toughest functions to lead successfully.
Your job is part art, part science. You need to hire, coach, and retain talent with a huge range of skillsets that you may even not be master of yourself—from the creative to the analytical to the technical.
And then your job is to simultaneously create demand, capture demand, help sales convert that demand, help customer success retain and expand that demand...your job is never done.
Today we chat with one of my favourite marketing leaders, Thao Ngo. We'll explore her unconventional marketing strategy and also her leadership playbook—how she grows her team and creates an environment where people do their best work.
Thanks to Our Sponsor
Many thanks to the sponsor of this episode - Knak.
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You set the brand guidelines and then give your users a building experience that’s slick, modern and beautiful. When they’re done, everything goes to your MAP at the push of a button.
What's more, it supports global teams, approval workflows, and it’s got your integrations. Click the link below to get a special offer just for my listeners.
About Today's Guest
Thao Ngo is a senior B2B marketing leader with 20+ years of experience in building world-class teams, generating sales-ready leads, and creating brand awareness for tech companies of various sizes. She's led marketing teams at Elastic Path, Vision Critical, and SensorUp, and is currently SVP of Marketing at Uptempo.
https://www.linkedin.com/in/thaongo/
Key Topics
- [00:00] - Introduction
- [01:09] - What makes a great marketer?
- [02:40] - Evolution of marketing skills
- [04:48] - How to use data
- [06:25] - Marketing leadership and operating rhythms
- [09:30] - Trust and psychological safety
- [12:49] - Coaching and feedback
- [24:32] - First hires on a marketing team
- [25:43] - Division of labour between CMO and VP
- [28:05] - What keeps Thao up at night
- [29:47] - The marketing planning process
- [36:24] - Influencer / community marketing programs
- [47:13] - A day in the life of Thao
Resource Links
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