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Scaling from $100M to $1B ARR as a RevOps Leader - Cody Guymon

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Manage episode 422979104 series 3515115
Content provided by Justin Norris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Norris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What does it take to scale a company from $100M to over $1B in ARR?

Cody Guymon has taken a journey that most revenue operators could only dream of—helping Qualtrics scale to an $8B acquisition and then a $27B IPO. Now he's back at an earlier stage company, hoping to repeat the trip all over again.

We chat through his lessons learned, his forecasting methodology, and how he architected a unified RevOps function with the CEO before joining Workato.

Thanks to Our Sponsor

Many thanks to the sponsor of this episode - Knak.

If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform.

You set the brand guidelines and then give your users a building experience that’s slick, modern and beautiful. When they’re done, everything goes to your MAP at the push of a button.

What's more, it supports global teams, approval workflows, and it’s got your integrations. Click the link below to get a special offer just for my listeners.

Try Knak

About Today's Guest

Cody Guymon is a strategic sales and operations leader, leading teams at Vivint, Qualtrics, and now Workato. He helped scale Qualtrics from a $1B unicorn to an $8B SAP acquisition and then through an IPO at a $20B+ valuation. Today he serves as the COO of GTM Operations at Workato.

https://www.linkedin.com/in/codyguymon/

Key Topics

  • [00:00] - Introduction
  • [01:07] - What is GTM operations?
  • [03:50] - Working 1-1 with reps in the field
  • [04:46] - Creating a truly unified GTM ops function
  • [16:56] - Go-to-market analytics
  • [19:16] - Pros and cons of unification
  • [23:29] - Project planning and prioritization
  • [30:17] - Forecasting and thinking long-term
  • [39:24] - Experience at Qualtrics and SAP
  • [47:03] - Cody’s daily routines

Thanks to Our Sponsor

Big thanks goes out UserGems for sponsoring today’s episode.

We all know that outbound is really tough. Now imagine a world where you’re reaching people who know your product, love your product, and are actually happy to hear from you.

UserGems makes that a reality. They identify your customers and champions who change jobs and automatically push new contacts to your CRM so your team can follow up.

If you’re not reaching out to customer job changers, you’re missing opportunities. Click the link below for a special offer just for my listeners.

Try UserGems

Learn More

Visit the RevOps FM Substack for our weekly newsletter:

Newsletter

  continue reading

37 episodes

Artwork
iconShare
 
Manage episode 422979104 series 3515115
Content provided by Justin Norris. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Justin Norris or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

What does it take to scale a company from $100M to over $1B in ARR?

Cody Guymon has taken a journey that most revenue operators could only dream of—helping Qualtrics scale to an $8B acquisition and then a $27B IPO. Now he's back at an earlier stage company, hoping to repeat the trip all over again.

We chat through his lessons learned, his forecasting methodology, and how he architected a unified RevOps function with the CEO before joining Workato.

Thanks to Our Sponsor

Many thanks to the sponsor of this episode - Knak.

If you don't know them (you should), Knak is an amazing email and landing page builder that integrates directly with your marketing automation platform.

You set the brand guidelines and then give your users a building experience that’s slick, modern and beautiful. When they’re done, everything goes to your MAP at the push of a button.

What's more, it supports global teams, approval workflows, and it’s got your integrations. Click the link below to get a special offer just for my listeners.

Try Knak

About Today's Guest

Cody Guymon is a strategic sales and operations leader, leading teams at Vivint, Qualtrics, and now Workato. He helped scale Qualtrics from a $1B unicorn to an $8B SAP acquisition and then through an IPO at a $20B+ valuation. Today he serves as the COO of GTM Operations at Workato.

https://www.linkedin.com/in/codyguymon/

Key Topics

  • [00:00] - Introduction
  • [01:07] - What is GTM operations?
  • [03:50] - Working 1-1 with reps in the field
  • [04:46] - Creating a truly unified GTM ops function
  • [16:56] - Go-to-market analytics
  • [19:16] - Pros and cons of unification
  • [23:29] - Project planning and prioritization
  • [30:17] - Forecasting and thinking long-term
  • [39:24] - Experience at Qualtrics and SAP
  • [47:03] - Cody’s daily routines

Thanks to Our Sponsor

Big thanks goes out UserGems for sponsoring today’s episode.

We all know that outbound is really tough. Now imagine a world where you’re reaching people who know your product, love your product, and are actually happy to hear from you.

UserGems makes that a reality. They identify your customers and champions who change jobs and automatically push new contacts to your CRM so your team can follow up.

If you’re not reaching out to customer job changers, you’re missing opportunities. Click the link below for a special offer just for my listeners.

Try UserGems

Learn More

Visit the RevOps FM Substack for our weekly newsletter:

Newsletter

  continue reading

37 episodes

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