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29. Promotion - The 5 Key Marketing Elements | Mastering the Production Series, Part 9
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Episode 29. Promotion is one of the seven marketing functions and is key to the success of any marketing campaign. In this episode, you will learn about the 5 marketing collateral and channels of distribution used to effectively promotion your fashion show production.
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As a fashion marketing teacher for 14 years, I managed the production of 12 fashion shows. These were student-led productions with several high-level positions and production teams. I'm going to break those down and discuss how to produce a fashion show. This 11-part series will cover:
- History of fashion shows
- Types of fashion shows
- Roles within the production
- Theme development
- Hosting a model call
- Models and merchandising
- How to develop segments
- Stage coordination
- Promotions
- Logistics
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If you find value with this fashion show production series, I have a program that will available Fall 2024. It will provide a scope of resources to help you create and implement a successful fashion show. It's something I've wanted to do for years because a fashion show has so many moving parts. And of course, when you're managing students who are responsible for implementing the show, it really is a project management responsibility.
The program will contain:
- Video and audio modules
- Project management framework
- Propriety documents for management in all areas
- Signature model call framework
- An outline for creating your Fashion Show Bible
- Media kit framework
- Real examples from my productions
- Highlights of my student-led fashion shows and more.
Stay tuned for the early bird invitation to access the program. I look forward to you having access to that. And I also look forward to hearing about your fashion show productions and seeing them on Instagram. So be sure to connect with me at Marketing EdVenture on Instagram so that I can see all the wonderful work that you're doing with your fashion program.
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You are the reason your students love Fashion Marketing. Producing a fashion show will engage them into all aspects of the fashion industry. Sign up and learn all you need to know from ideation to implementation. GET CONNECTED NOW!
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Follow me on Instagram Marketing EdVenture. I'd love to connect.
Visit my website for marketing education curriculum, Marketing EdVenture.
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