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Ep 21: How to Write a Signature Keynote Talk
Manage episode 430159268 series 3532146
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Today’s episode is all about crafting your signature keynote talk.
Whether you're looking to inspire, educate, or mobilise an audience, a well-structured keynote can be your greatest tool.
Keynotes have been a cornerstone of human history, from Abraham Lincoln's Gettysburg Address to Martin Luther King's "I Have a Dream" speech.
We'll be breaking down the essential elements — the “big remedy” and “real remedy” sections, using personal stories or case studies, and creating memorable "golden nuggets." We'll also dive into the importance of a big bang opening and a strong closing to leave a lasting impact.
So, get ready to take notes as we delve into the structure, delivery, and ultimate purpose of a keynote talk. This episode is packed with insights, tips, and resources to help you elevate your public speaking!
Here are the highlights:
04:53 Keynote speech sets a tone for an event.
09:38 Keynote speeches and personal rituals impact audiences.
12:12 The evolution of public speaking through history.
14:14 Building credibility through expertise, honesty, and storytelling.
19:47 Clear, organised structure to create impact.
22:07 Michelle Obama's DNC speech showcases ethos, pathos, and logos.
25:53 Virtual doctors develop keynote talks for reach.
28:29 Creating a keynote: Benefits and differences with TED talks.
31:27 Keynote talk needs interactive elements for engagement.
37:05 Addressing the challenge of suicide in men inspired by Helen’s client
39:18 Keynote: Inspire thinking, action, and transformation.
41:38 Struggling to communicate expertise in an engaging format.
45:07 Developing a remedy story and sharing stories for empowerment.
Connect with Helen:
Website: helenpackham.com
Instagram: www.instagram.com/helenpackham
Facebook: www.facebook.com/helenpackhamcoach
LinkedIn: www.linkedin.com/in/helenpackham
My AIR assessment helps you identify your current areas of authority, impact and reach
Get instant, free access to my master series where I share more on how you can develop your signature talk in session 2 ‘IMPACT.’
Would you like help creating your own signature keynote talk? Contact me hello@helenpackham.com, book a time to talk and find out more about my current offer.
Produced by winteraudio.co.uk
27 episodes
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