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How Understanding the Buyer’s Journey Can Have a Direct Impact on Your Revenue
Manage episode 387009539 series 3533062
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Understanding the buyer’s journey has been a core concept of modern marketing since the early 2000s. Every stage of the buyer’s journey – from researching solutions to making informed buying decisions – has evolved in the digital age, bringing with it new challenges and opportunities for businesses. As the buyer’s journey continues to change, it’s more important than ever to not only understand how it works but also how it can have a direct impact on your revenue.
Today, more than ever before, buyers are in control. As the internet and digital technology continue to evolve, buyers have become increasingly informed, making decisions based on opinions, reviews, and comparisons of different solutions. This means that businesses need to really focus on meeting buyers exactly where they are in the buyer’s journey in order to capitalize on potential conversions and revenue.
That said, in order to really make the most out of understanding and utilizing the buyer’s journey, you need to be familiar with exactly what it is, what it looks like, and how it works in today’s digital age.
In this video, we’ll discuss how modern buyers have changed the way they research solutions and make buying decisions, how we can use this insight to ensure our content is in the right place at the right time and focusing on the right message, and how mapping the buyer’s journey can benefit businesses while also boosting revenue.
Chapters:
00:00 Intro
00:52 What is the Modern Buyer’s Journey?
01:58 How to target the right prospects?
03:46 Importance of understanding the ideal client profile
04:44 Seeking Internet fame vs targeting the right audience
06:14 Not about messages it’s about engagement!
07:50 How does mapping the buyer’s journey benefit businesses and boost revenue?
11:45 How does AI help in understanding the buyer’s journey?
14:13 AI for ideation and gaining broader perspectives in business
16:25 Creating content for the ideal customer
17:52 Changes in the modern buyer’s journey
19:34 Ending
Connect with us on social media:
📌 Dean’s Social Media Links:
Company: http://thevantagegrp.com/
Instagram: https://www.instagram.com/deanisaacs1/
Linkedin: https://www.linkedin.com/in/deanisaacs/
https://www.linkedin.com/company/vantage-group-llc/
Facebook: https://www.facebook.com/Vantage-Group-260330903990315/
📌 Atiba’s Social Media Links:
Website: https://clientattractionpros.com/
LinkedIn: https://www.linkedin.com/in/atibadesouza/
Instagram: https://instagram.com/atibadesouza
YouTube Channels:
Thought Leadership: https://www.youtube.com/@ThoughtsOnThoughtLeadership
Build Your Team: https://www.youtube.com/@BuildYourTeam
#GrowthEngineers #AtibaAndDean
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Today, more than ever before, buyers are in control. As the internet and digital technology continue to evolve, buyers have become increasingly informed, making decisions based on opinions, reviews, and comparisons of different solutions. This means that businesses need to really focus on meeting buyers exactly where they are in the buyer’s journey in order to capitalize on potential conversions and revenue.
That said, in order to really make the most out of understanding and utilizing the buyer’s journey, you need to be familiar with exactly what it is, what it looks like, and how it works in today’s digital age.
In this video, we’ll discuss how modern buyers have changed the way they research solutions and make buying decisions, how we can use this insight to ensure our content is in the right place at the right time and focusing on the right message, and how mapping the buyer’s journey can benefit businesses while also boosting revenue.
Chapters:
00:00 Intro
00:52 What is the Modern Buyer’s Journey?
01:58 How to target the right prospects?
03:46 Importance of understanding the ideal client profile
04:44 Seeking Internet fame vs targeting the right audience
06:14 Not about messages it’s about engagement!
07:50 How does mapping the buyer’s journey benefit businesses and boost revenue?
11:45 How does AI help in understanding the buyer’s journey?
14:13 AI for ideation and gaining broader perspectives in business
16:25 Creating content for the ideal customer
17:52 Changes in the modern buyer’s journey
19:34 Ending
Connect with us on social media:
📌 Dean’s Social Media Links:
Company: http://thevantagegrp.com/
Instagram: https://www.instagram.com/deanisaacs1/
Linkedin: https://www.linkedin.com/in/deanisaacs/
https://www.linkedin.com/company/vantage-group-llc/
Facebook: https://www.facebook.com/Vantage-Group-260330903990315/
📌 Atiba’s Social Media Links:
Website: https://clientattractionpros.com/
LinkedIn: https://www.linkedin.com/in/atibadesouza/
Instagram: https://instagram.com/atibadesouza
YouTube Channels:
Thought Leadership: https://www.youtube.com/@ThoughtsOnThoughtLeadership
Build Your Team: https://www.youtube.com/@BuildYourTeam
#GrowthEngineers #AtibaAndDean
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