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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Content provided by Anne Leatherland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anne Leatherland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to the Be Truly Heard Podcast with me, Anne Leatherland. I’m a coach and voice expert with over 27 years of experience. I'm also a woman in business who understands the power of communication. In this podcast, I will help you control your nerves, sound more authoritative, speak confidently, and be taken seriously! I will share valuable growth strategies to help you overcome the barriers of communication in your life. Join me on this journey and get ready to be truly heard.
Content provided by Anne Leatherland. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Anne Leatherland or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Welcome to the Be Truly Heard Podcast with me, Anne Leatherland. I’m a coach and voice expert with over 27 years of experience. I'm also a woman in business who understands the power of communication. In this podcast, I will help you control your nerves, sound more authoritative, speak confidently, and be taken seriously! I will share valuable growth strategies to help you overcome the barriers of communication in your life. Join me on this journey and get ready to be truly heard.
Ever feel like your New Year’s resolutions lose steam before February even begins? You’re not alone. In this episode, I’m talking about why resolutions often fail and how setting a clear intention instead can actually move the needle. Whether it’s in business, personal growth, or speaking with confidence. Intent carries energy, and when we back it up with action, we create real change! If you’ve ever doubted whether your voice really matters, this one’s for you. Here are the highlights (05:41) The Importance of Intent in Speaking (06:05) Vocal Skills and Confidence Building (08:00) Affirmations and Positive Self Perception (09:59) Setting Realistic Goals (12:15) Training and Professional Voice Weekly Top Tips To find out more, contact Anne here Book a Discovery Call here And reach out on Social Media: LinkedIn Facebook Instagram…
One year of Be Truly Heard —what a milestone! This episode celebrates the incredible journey we’ve taken together, empowering women in business to find their authentic voice. From tackling confidence barriers to mastering vocal techniques, this podcast has become a space for transformation, growth, and self-expression. I’ll revisit favourite moments, from solo episodes where I shared exercises to unlock vocal power, to guest conversations that explored inner strength and overcoming the inner critic. Whether you’re a long-time listener or just tuning in, this celebration of voices—yours included—is packed with inspiration and practical tools to help you speak with authority, warmth, and authenticity. Let’s keep being truly heard! Here are the highlights: (0:49) Celebrating One Year of Be Truly Heard (1:38) Favourite Clips from Previous Episodes (5:57) Developing Vocal Skills and Self-Belief (9:50) Values and Personal Growth (11:33) Vocal Health and Overcoming Challenges Weekly Top Tips To find out more, contact Anne here Book a Discovery Call here And reach out on Social Media: LinkedIn Facebook Instagram…
Have you ever had to navigate a challenge so big it changed the way you see yourself and your abilities? In this episode, I sit down with Hazel Woodward. Hazel is the founder of Lift®, a social media agency dedicated to helping dentists build thriving online presences. A courageous woman in business with an inspirational story, Hazel has faced profound challenges, including a serious vocal issue that left her without a voice. Her journey through that adversity taught her resilience and the power of communication, values she now brings to her work. Hazel's story and expertise resonate with women in business, as she helps others amplify their voices and create impactful connections in the digital world. Linkedin Website Here are the highlights (02:49) Challenges of Starting a Business (05:21) Impact of Social Media (11:57) Vocal Health (18:30) Medical Treatment and Recovery (25:23) Final Thoughts Weekly Top Tips To find out more, contact Anne here Book a Discovery Call here And reach out on Social Media: LinkedIn Facebook Instagram…
The festive season can take a toll on more than just your energy, it’s often your voice that pays the price. In this episode, I share practical tips to keep your voice healthy and strong as you navigate holiday celebrations, loud gatherings, and rich food indulgence. From managing vocal fatigue and balancing alcohol with hydration to steam inhalation and reflux prevention, I’ve got you covered! We’ll also talk about the emotional side of the season, how to hold space for yourself, take a breather, and honour your feelings during a time that’s not always merry for everyone. Your voice matters, and so do you. Let’s make sure you step into the new year feeling heard and ready to shine! Here are the highlights (02:40) Voice Hours and Physical Voice Care (04:18) Alcohol and Hydration (07:53) Managing Loudness and Emotional Health (11:09) Self-Care and Emotional Management (12:25) Balancing Festive Activities (14:01) Transition to Bi-Weekly Podcast Schedule Weekly Top Tips To find out more, contact Anne here Book a Discovery Call here And reach out on Social Media: LinkedIn Facebook Instagram…
In this episode, I sit down with Lisa Harrison, an occupational therapist with nearly three decades of experience helping individuals overcome barriers in their work and daily lives. From understanding how health impacts workplace performance to creating tailored solutions for individuals and businesses, Lisa offers a fresh perspective on holistic occupational therapy. We explore the challenges women often face in balancing health, work, and caregiving roles, along with practical advice for those looking to re enter the workforce after health related setbacks. Connect with Lisa: lisa.harrison@rehabjigsaw.co.uk www.rehabjigsaw.co.uk Here are the highlights: (03:34) Introduction (05:49) Challenges Women Face in the Work Environment (07:55) Corporate Challenges and Support for Women (10:58) Returning to Work After Health Issues (14:50) Employer Involvement and Support (19:45) Conclusion Weekly Top Tips To find out more, contact Anne here Book a Discovery Call here And reach out on Social Media: LinkedIn Facebook Instagram…
Ever wondered if you should push through a cold or rest your voice? In this episode, I’m tackling the dos and don’ts of vocal care during illness. Sharing my own hard learned lessons and expert tips, we’ll bust common myths (yes, I’m looking at you, honey and lemon) and focus on what actually works. If you rely on your voice in your business, this episode is a must. Let’s keep your voice strong and confident, no matter what comes your way! Here are the highlights (01:00) Protecting Your Voice During Illness (03:08) Common Remedies (07:33) Effective Hydration (10:50) Nutrition and Relaxation (12:48) Voice Rest and Medical Advice Weekly Top Tips To find out more, contact Anne here Book a Discovery Call here And reach out on Social Media: LinkedIn Facebook Instagram…
In this episode, we’re tackling the big question: how do your personal and brand values shape your voice? I’m exploring how aligning these values not only defines your authenticity but also strengthens the way you communicate. From reflecting on your deepest drivers to creating clarity in your message, we’ll unpack how values become the foundation of trust and connection in both life and business. We’ll also dig into the relationship between beliefs and values—how they sometimes clash and what that means for your professional growth. Whether you’re refining your brand or aiming to bring more purpose to your message, this episode will leave you with ways to connect with your audience in a truly authentic way. Here are the highlights: (3:44) Identifying Personal Values (4:01) Defining Brand Values (4:46) Beliefs vs. Values (6:18) Aligning Personal and Brand Values (8:48) Building a Unique Voice (10:46) Adapting Speaking Strategies Weekly Top Tips To find out more, contact Anne here Book a Discovery Call here And reach out on Social Media: LinkedIn Facebook Instagram…
In this episode, we’re diving into the art of using your voice as a core part of your brand. If you’ve ever wondered how to sound more like you while connecting deeply with your audience, this one's for you. We’ll explore the power of tone, pitch, and pace in reflecting your unique brand values, whether you aim to come across as warm, authoritative, or inspiring. I’ll walk you through practical exercises to help you refine your vocal style so it becomes a natural extension of your brand, no mimicry needed. Here are the highlights (02:09) Stage one (03:35) Being clear on values (08:40) Record yourself (11:16) Being yourself (14:41) Adapt your voice Weekly Top Tips To find out more, contact Anne here Book a Discovery Call here And reach out on Social Media: LinkedIn Facebook Instagram…
Have you ever dreaded that awkward 60-second networking pitch, feeling like it’s bound to fizzle out rather than spark any real interest? In this episode, I’m sharing how I went from nervously mumbling through my intro to confidently owning the room—and how you can do the same. We’ll cover practical tips for making your pitch pop, from starting strong to keeping your voice bright and clear, and even using strategic pauses to grab attention. Whether you’re a seasoned networker or just testing the waters, I’ve got strategies to help you fire up your pitch and leave a lasting impression. Here are the highlights: (4:37) Making a Memorable 60-Second Pitch (5:00) Clarity and Structure in Networking (6:41) Engaging and Connecting with the Audience (9:24) Final Tips and Reflections Weekly Top Tips To find out more, contact Anne here Book a Discovery Call here And reach out on Social Media: LinkedIn Facebook Instagram…
In this episode of Be Truly Heard , I’m joined by the fantastic Em Stroud for a lively conversation about creating impact in business while keeping life fun and fulfilling. With her blend of comedy and leadership coaching, Em introduces her “rainbow diary” approach, a colourful way to balance work, self care, and creative time so that all the important parts of life get their moment. We talk about why it’s essential to bring humour and playfulness into our routines, especially in demanding business roles. If you’re looking for ways to make a real impact without getting lost in the grind, this episode is for you! Here are the highlights (01:10) Leadership Impact (04:34) The Rainbow Diary (11:11) Challenges and Strategies for Business Leaders (12:52) The Role of Trust and Safety in Coaching (15:36) The Power of Permission and Vulnerability (22:18) Final Thoughts and Closing Remarks Weekly Top Tips To find out more, contact Anne here Book a Discovery Call here And reach out on Social Media: LinkedIn Facebook Instagram…
In this episode of Be Truly Heard , I share the story of singing for my childhood idol, and what that experience taught me about confidence. Performing in front of someone so iconic wasn’t easy, and it definitely came with its share of nerves! But it highlighted key lessons in building confidence, from preparation and handling fear, to letting go of perfection. Today I break down the five biggest takeaways from this unforgettable moment and how they can help you overcome your own confidence barriers, whether you’re stepping onto a stage or speaking up in a meeting. Here are the highlights (00:50) The Experience of Singing for Donny (02:32) Confidence is Dynamic (06:32) Feel the Fear (06:52) Connection Over Perfection (08:08) Embrace Authenticity Video of me singing for Donny Weekly Top Tips To find out more, contact Anne here Book a Discovery Call here And reach out on Social Media: LinkedIn Facebook Instagram…
In this episode of Be Truly Heard , I’m joined by the brilliant voice coach and podcasting expert, Nic Redman. Together, we unpack the challenges that many podcasters and speakers face, from getting comfortable with the sound of their own voice to overcoming the perfectionism that can hold them back. Nic shares her insights on how to stay true to yourself on the mic, sound natural, and find your voice without getting lost in technicalities. If you’ve ever felt intimidated by the thought of speaking publicly or recording, this is an episode that will leave you feeling more confident. Here are the highlights (04:00) Challenges of Speaking on the Microphone (07:45) Technical Challenges (14:13) The Role of Vocal Training (15:15) The Journey to Writing a Book (18:36) Final Thoughts Connect with Nic: Nic Instagram Weekly Top Tips To find out more, contact Anne here Book a Discovery Call here And reach out on Social Media: LinkedIn Facebook Instagram…
In this episode of Be Truly Heard , I’m sharing my experience with the fear (and fun!) of going live, whether that’s on social media or in front of an audience. I’ll give you practical strategies to overcome those jitters, trust yourself, and make the most of your live moments. By the end of this episode, you’ll feel ready to take the leap and embrace the excitement of going live with confidence! Here are the highlights (03:13) The Zip Wire Analogy (04:55) Facing the Unknown and Trusting Yourself (08:09) Preparation (12:07) Enjoying the Experience (14:13) Next Episode Teaser Weekly Top Tips To find out more, contact Anne here Book a Discovery Call here And reach out on Social Media: LinkedIn Facebook Instagram…
In this episode, I chat with Sarah Browning , who brings a refreshing take on how kindness can truly make a difference in both our personal and professional lives. Sarah shares some incredible stories that highlight just how much kindness is already out there, if we just stop and look for it. We also talk about how kindness can play a key role in leadership, especially when navigating tough situations. Sarah Browning inspires human connection and wellbeing through kindness and communication. She drives hope and positivity by highlighting kindness that already exists in the world, from individuals and organisations. To this end she wears two hats! 1. She runs the Time for Kindness programme to inspire and teach people to notice and value kindness. 2. She works with organisations and businesses that have a vision of a kind world to be more effective in their communications. With a background in communication, copywriting and consulting, Sarah has a lot of experience and expertise to draw on in helping her clients towards a vision of a kind world and effective communications. Here are the highlights (01:58) Sarah's Background and Work (05:38) Kindness in Business and Communication (08:08) The Distinction Between Kindness and Niceness (17:07) Self-Kindness and Positive Interpretation (19:20) Kindness in Communication Weekly Top Tips To find out more, contact Anne here Book a Discovery Call here And reach out on Social Media: LinkedIn Facebook Instagram…
In this episode of Be Truly Heard , I’m thrilled to welcome back Roseanne Riley as we continue our conversation on reclaiming your voice and releasing tension through breath work. Roseanne and I talk about how stress gets trapped in the body and how simple breathing techniques can help you feel more grounded and confident in your voice. If you’ve ever felt like stress is holding you back, you’re going to love this episode! Here are the highlights (03:13) Gentle Release and Building Trust with the Body (06:16) Finding Authenticity and Presence (10:03) Healing Trauma and Building Self-Esteem (11:02) Building Confidence More about Roseanne: Throughout my life’s work I noticed how a dysfunctional nervous system stood as a major barrier to sustainable personal growth, healing, recovery and personal freedom. I help people restore their nervous system, reducing stress related symptoms and emotional dysregulation. By realigning our inner worlds one changes how they explore healing and experience life. I navigated my early professional life as a registered nurse with a keen focus on Health Promotion. Today my focus is exclusively on Nervous System Restoration. I am a Trauma Informed Healing Facilitator and Educator, Advanced Practitioner of Applied Polyvagal Theory, Nervous System Restoration and Somatic Emotional Release Techniques. Weekly Top Tips To find out more, contact Anne here Book a Discovery Call here And reach out on Social Media: LinkedIn Facebook Instagram…
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