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12: Unleashing the Power of Neighborhood Marketing: A Roofer's Guide to Sustainable Growth with Brad Akers
Manage episode 422340887 series 3553669
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In this podcast episode, Scott and Johna welcome Brad Akers to the show. Brad brings his expertise to the table, delving into effective marketing strategies tailored for roofing contractors. He highlights the critical nature of fully comprehending the expenses involved in customer acquisition, which encompasses not only the direct costs but also management fees. Brad stresses the importance of monitoring a range of metrics that extend past the simple cost per lead. He provides recommendations on setting a marketing budget that is conducive to business expansion, underlining the necessity of expanding advertising efforts beyond the usual suspects of Google and Facebook. Brad champions the use of neighborhood marketing, the power of referrals, and active participation on social media platforms as methods to reduce acquisition costs. He encourages listeners to view customer acquisition through the lens of real estate investment. Brad's insights are invaluable for contractors who are focused on refining their marketing strategies to foster sustainable business growth.
Show Highlights:
- Brad Akers' expertise in the roofing and contracting business
- Brad's background in the construction industry and roofing distribution
- Starting and selling a successful marketing agency for roofing contractors
- Challenges of business growth, seeking advice, and making strategic decisions
- Tailoring advice to fit one's own business model
- Importance of neighborhood marketing and referrals for quality leads
- Organizing a process for neighborhood marketing and the concept of the four growth engines
- Effectiveness of boosting Facebook posts for neighborhood marketing
- Customer acquisition cost (CAC) and tracking metrics beyond cost per lead
- Managing costs and maximizing returns in marketing for roofing contractors
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