Patrick Moran: Structuring an Effective Go-to-Market (GTM) Organization
Manage episode 402208938 series 3554387
Patrick Moran, former CMO of Calendly, joins Bill to debate product-led vs. sales-led strategies, how best to align sales and marketing teams, how to structure a go-to-market organization and the value of GTM operations teams in a software business.
02:55 Patrick's Career Journey and Transition into Tech
06:30 The Importance of End User Centricity
18:50 The Importance of Goal Setting in Sales and Marketing
25:45 The Evolution of Sales Models: From Traditional to New
36:18 The Transition from Sales-Led to Product-Led Growth
43:08 The Role of PLG in Delighting the End User
This material is intended for an audience of entrepreneurs and provided for informational purposes, and it is not, and may not be relied on in any manner as, legal, tax or investment advice or as an offer to sell or a solicitation of an offer to buy an interest in any fund or investment vehicle managed by Battery Ventures or any other Battery entity.
The information and data are as of the publication date unless otherwise noted.
Content obtained from third-party sources, although believed to be reliable, has not been independently verified as to its accuracy or completeness and cannot be guaranteed. Battery Ventures has no obligation to update, modify or amend the content of this post nor notify its readers in the event that any information, opinion, projection, forecast or estimate included, changes or subsequently becomes inaccurate.
The information above may contain projections or other forward-looking statements regarding future events or expectations. Predictions, opinions and other information discussed in this video are subject to change continually and without notice of any kind and may no longer be true after the date indicated. Battery Ventures assumes no duty to and does not undertake to update forward-looking statements.
For a full list of all Battery investments, please visit: https://www.battery.com/list-of-all-companies/
10 episodes