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Patrick Moran: Structuring an Effective Go-to-Market (GTM) Organization
Manage episode 402208938 series 3554387
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Patrick Moran, former CMO of Calendly, joins Bill to debate product-led vs. sales-led strategies, how best to align sales and marketing teams, how to structure a go-to-market organization and the value of GTM operations teams in a software business.
02:55 Patrick's Career Journey and Transition into Tech
06:30 The Importance of End User Centricity
18:50 The Importance of Goal Setting in Sales and Marketing
25:45 The Evolution of Sales Models: From Traditional to New
36:18 The Transition from Sales-Led to Product-Led Growth
43:08 The Role of PLG in Delighting the End User
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