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Pixels & Pores: A Chief Digital Officer's Guide to Beauty
Manage episode 410618772 series 3554623
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We’re getting into The Juice with David Baker, the chief digital officer for skin and bodycare brand Beekman 1802. In this episode, we discuss David’s background in beauty, the current state of beauty trends, and how Beekman 1802 has evolved over time. From the science behind Beekman's revolutionary goat milk-based products to their strategic omnichannel presence, David gives us the inside scoop on how Beekman uses innovative technology to empower customers. Imagine an AI facial scan or a one-on-one video consultation that could revolutionize your skincare routine – it is happening at Beekman.
Join us for a discussion that blends innovation, strategy, and consumer insights, all stirred into one must-listen episode of The Juice with Jess Cervellon. Don’t forget to like, share, comment and subscribe for more!
What’s inside The Juice this week?
00:00 - 06:14 David’s Career Trajectory from L'Oreal to Beekman.
06:14 - 09:27 The State of Beauty Trends.
09:27 - 11:17 Empowering Consumers with Education, Personalization and Communication.
11:17 - 14:47 Beekman 1802’s Innovation in Skincare.
14:47 - 19:41 Beekman’s Customer-Centric Support.
19:41 - 21:48 Harmonizing Technology and Humanity with AI.
21:48 - 25:24 Early Career Lessons on Data Privacy.
25:24 - 30:19 The Role of Personalization in Messaging.
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