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Death to ROAS: Erik Huberman Reveals the Future of eCommerce Marketing | Watson Weekend LIVE
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Join us for an electrifying episode of Watson Weekend featuring Erik Huberman, the CEO of Hawke Media, as we dive deep into the transformative world of eCommerce marketing. In this episode, we explore the provocative topic: "Death to ROAS and Attribution: The Art of eCommerce Marketing and the Structure of Finance."
π Key Insights:
- The pitfalls of traditional eCommerce marketing driven by online ads.
- How social media's illusion of brand building impacts new brands.
- The disconnect between financial reporting and true marketing effectiveness.
- The rise of retail media as a holistic approach to marketing.
- The future of agencies in a tech-advanced landscape.
- Erik brings his vast experience and unique perspectives to uncover how financial controls have reshaped marketing strategies and what this means for the future of brand building.
π Don't miss out! Whether you're an eCommerce professional, marketer, or business owner, this episode is packed with valuable insights to help you stay ahead in the game.
π Subscribe and hit the notification bell to catch all the latest episodes of Watson Weekend!
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