))
Marketing for Every Stage: Strategies for Pre-Launch, High Growth, and Mature Companies
Manage episode 407086742 series 3557636
Content provided by Tegrita. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Tegrita or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
This week our host Brandi Starr is joined by Kaycee Kalpin, Chief Marketing Officer at Premier, Inc
Kaycee is a graduate of Florida State University, with a bachelor’s degree in political science, and holds a Master of Business Administration (MBA) from American University.
In her role as Chief Marketing Officer for Premier, Kalpin is responsible for creating a bold brand and delivering memorable customer experiences that lead to growth for the company. She joined the company in 2013 and during her tenure, she has built an innovative, agile, and strategic marketing team that differentiates and elevates Premier’s commercial presence. Kalpin and team were instrumental in the launch of Premier’s comprehensive technology and services brand, PINC AITM.
Before joining Premier, Kaycee spent several years in Washington, D.C. growing her health tech and marketing experience as an entrepreneurial lead with the American College of Cardiology. There, she led the development of a suite of digital apps that empower cardiovascular patients to take control of their health.
Kalpin is a digital health and marketing thought leader, certifying Premier’s marketing team in the modern principles of agile marketing. She serves as an advisor for Health-Tech start-ups and a mentor for young professional women seeking to build their personal brands.
In 2022, Kaycee was named a "Top 50 Women Leaders in Technology" by Women We Admire. Additionally, she is a member of the Young Leadership Council for PBS Charlotte, the Charlotte Chapter of the American Marketing Association and Professional Women in Healthcare. Kalpin was also selected to participate in the XXVIII class of the Leadership North Carolina program.
On the couch, in this 60th episode of Revenue Rehab, Brandi and Kaycee will tackle Marketing for Every Stage: Strategies for Pre-Launch, High Growth, and Mature Companies.
Links:
Get in touch with Kaycee Kalpin on
Subscribe, listen, and rate/review Revenue Rehab Podcast on Apple Podcasts, Spotify, Google Podcasts , Amazon Music, or iHeart Radio and find more episodes on our website RevenueRehab.live
112 episodes
Share
