Revenue Takeover on Revenue Rehab: Author Discussion
Manage episode 407086731 series 3557636
This week our host Brandi Starr is joined by special guests, Mike Geller, President, Co-Founder and Chief Technology Officer at Tegrita and Rolly Keenan, Chief Revenue Officer at Tegrita.
Mike Geller, Rolly Keenan and Brandi Starr are co-authors of the book CMO to CRO: The Revenue Takeover by the Next Generation Executive.
Mike Geller is the cofounder of Tegrita and is the firm’s principal technologist. Mike graduated from the famed Ryerson University, Toronto and wasted no time in building a 15-year career covering all angles of marketing technology consultancy. Mike’s a self-proclaimed coffee snob, an author, a Trekkie, a husband, and a proud dad to two children.
Rolly Keenan is a CRO who resides in Colorado. He is a born leader and the key growth specialist at Tegrita as our CRO. Rolly brings 25 years of diverse experiences at the likes of LinkedIn, Oracle, Gallup, and the US Olympic Volleyball Teams. Graduating with his MBA in Marketing from Northwestern University’s Kellogg School of Management, Rolly has had some unique experiences in his career including making over 500,000 cold calls and he has even spent time in training for high-stakes negotiation protocol for hostage situations. He is a partner to the wonderful, Veronica, and a father to six children and one dog, Nala.
On the couch in this weeks’ episode, Brandi, Mike and Rolly will tackle Revenue Takeover on Revenue Rehab: Author Discussion.
Links:
Get in touch with Mike Geller on:
- CMO to CRO: Revenue Takeover
- CMO to CRO: The Revenue Takeover by the Next Generation Executive
- Tegrita
Get in touch with Rolly Keenan on:
- CMO to CRO: Revenue Takeover
- CMO to CRO: The Revenue Takeover by the Next Generation Executive
- Tegrita
Referenced Episode(s):
- Episode 50 - RevOps as a Growth Driver: Why CMOs Need to Invest
- Episode 23 - Un-Siloed - Leading a Single Revenue Team
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