Unleashing Potential: Women Empowering Women

Revenue Rehab

This week our host Brandi Starr is joined by Melissa Moody, GM at Matcha.

A full-stack marketing executive with a profound commitment to user-centric innovation, Melissa followed her 14-year tenure in large-partner marketing at Google with a role as Founder and CMO at tech start-up Gated. In her current role at Matcha, a Commsor brand, she champions the concept of “go-to-network” with a focus on the role of building connections for professional growth.

Additionally, she is host of the 2 Pizza Marketing podcast for small-team marketers and recently launched a bootstrapped social advocacy tool. Melissa lives and works in Anchorage, Alaska.

On the couch in this week’s special episode of Revenue Rehab, in honour of International Women's Day, Brandi and Melissa will tackle Unleashing Potential: Women Empowering Women.

Bullet Points of Key Topics + Chapter Markers:

Topic #1 Wednesday Women [05:37] “About a year and a half ago, this wonderful woman named Leslie Greenwood had posted on her LinkedIn feed, I'd like to see more women CEOs in my feed, she just wasn't getting enough of them,” Melissa explains, “probably about six months ago, I posted in my feed, I'd like to see more women founders.” This alignment sparked a conversation between the two; “we said ‘we should do something, just a small pebble into the water, let's make a few ripples. And maybe it'll cause something bigger’, and what happened was once a week on Wednesdays, as you might imagine, we started featuring an extraordinary executive woman.”

Topic #2 Amplifying the Professional Voices of Women [18:05] “It does come back to what we do with Wednesday Women,” Melissa advises, “I would say just do something small, start small, put something out into the universe. Maybe you have a speaking opportunity that you weren't going to take, maybe you submit your bio to be on a podcast that you really, really love. Maybe you just start posting regularly, you know, twice a week on LinkedIn, just to add your little pebble to this pile…we need authenticity, we don't need you to be the best person who's ever run a demand generation campaign, we need you to be someone who's done it, and to talk about it and to talk about your lived experience.”

Topic #3 Empowering More Women: [24:50] “I do think uplifting others is one of the best content strategies out there right now,” says Melissa, “so if we're talking to people who are actually running content teams, or running social media, consider how uplifting others, specifically in this case if we want to put the emphasis on women, uplifting women can be a part of your content strategy. So, by that, I mean, if you're spotlighting successful clients, do you have a balanced roster? If you are supporting folks who are great customers of yours are you uplifting people who are of both genders?”

So, What's the One Thing You Can Do Today?

Melissa’s ‘One Thing’ is: “Let me give a small and a large. So, if you need a small today, whoever's listening, write one of your public outputs, so maybe it's in your newsletter, maybe it's your podcast, maybe it's your LinkedIn post, make one of those purely uplifting someone else who is fantastic,” she says. “On the larger…if you have some budget, even a small amount, can go a long way toward making a difference in in creating more uplift and shining the spotlight. So yeah, we're shining a spotlight.”

Buzzword Banishment:

Melissa’s Buzzword to Banish is ‘Bruh’. “Well, you told me I could pick anything, and it doesn't have to be professional,” Melissa says, “I have two teens. And you know, I went immediately to ‘motion’ and ‘drinking from the firehose’ and ‘circle back’. And I said no, what would I really want to disappear? It's ‘Bruh’.”

Links:

Get in touch with Melissa Moody:

LinkedIn

Matcha

Podcast: 2 Pizza Marketing

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