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#58 | 2 Metrics Every Designer Should be Tracking
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I did not become an interior designer to sit around and crunch numbers all day..... but numbers tell a story! As interior designers, we can get caught up in the design work and avoid the numbers and need to track a few key metrics to really understand our business. In this episode, I share the 2 key metrics that I use in my business and why they are the most important to track. Here's a glance at this episode: [9:15] I jump into why it's important to track certain numbers and why this information is critical! [11:12] I share all about conversion rates and what your typical client journey looks like. I talk all about each step of the journey and how to track conversions at each step along the way. [15:25] I discuss how looking at conversion rates can help you pinpoint what still needs work and where potential clients may fall through the cracks. This helps determine what changes to focus on. [19:09] I talk about Average Project Profitability (APP) and why this is the second key metric I believe interior designers should be tracking. [25:20] I dive into how knowing your APP can help you determine which types of projects are the most profitable for you, which projects you may want to focus on more, and what needs improvement to increase profitability. Mentioned in this episode:
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