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The First Steps to Create Your Own Brand with Jacob Cass - Episode 76
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In this episode, join host Galen Hair as he chats with Jacob Cass, a master of branding with over 17 years of experience. Discover the secrets of standing out in a crowded market and why branding is more than just slapping a logo on your product. Jacob shares insights on building an authentic brand from the ground up, and why it’s critical to know what makes you different. Whether you’re a budding entrepreneur or a seasoned business owner, this episode is packed with wisdom on how to level up your brand game and make a lasting impact. Tune in and learn how to stand the flock out from the competition!
Highlights
- Evolution of Just Creative’s branding and the flamingo mascot.
- Common branding mistake: jumping straight into visuals.
- Understanding brand identity beyond just a logo.
- Aligning personal values with business and brand.
- Relating gym branding experience to personal business branding with a flamingo.
- The impact and memorability of the flamingo in branding.
- Branding process: strategy, positioning, and execution.
- Audience perception and the importance of shaping it through branding.
Episode Resources
- Connect with Galen M. Hair
- https://insuranceclaimhq.com
- hair@hairshunnarah.com
- https://levelupclaim.com/
- Connect with Jacob Cass
- https://justcreative.com/about
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