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135. Successful Change Requires Making Peace with Loss, with Roberta De Girolamo
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The following episode is also available on YouTube: https://youtu.be/U4rQb2ug058
This week we take ideas and insights from Roberta De Girolamo, Director of Sales at Dropbox about change management.
Change is going to happen, that's inevitable. But it's critically important to set your expectations along the way. We take a look at the role of the change champion, the value of pilots and hypotheses in implementing change, as well as the need to understand individual motivations and team culture.
What you'll learn:
- Why the majority of people do not like change.
- Why intentional communication about a change's positives and negatives will benefit your team.
- What are the different groups of people, and how do they each react differently to change.
- How a pilot failure might not be a failure at all.
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Not only the words and topics of conversations, but the nuance of how to tailor communications, both written and spoken to match the desires of the buyer.
This guide will discuss:
- Using AI to Profile the buyer
- Identify Behavioral Data
- Target Buyers and Influencers
Get your free whitepaper at Fullfunnelfreedom.com/ai
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Resources:
Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity - by Kim Scott
Change: The Sandler Way - By Hamish Knox
Roberta De Girolamo on LinkedIn
Full Funnel Freedom https://fullfunnelfreedom.com
Sandler on Instagram https://www.instagram.com/sandler_yyc/
Sandler in Calgary - www.hamish.sandler.com/howtosandler
Connect with Hamish Knox on LinkedIn https://www.linkedin.com/in/hamishknox/
Sponsorship or guest inquiries - podcast@fullfunnelfreedom.com
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