My 3 Favorite Books for Building a Business

The Art of Making Things Happen (Bluefishing) Steve Sims

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Elizabeth MeLampy: Forget the Camel 39:33

18 days ago39:33

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"The basic premise of the event is that hunters hunt rattlesnakes from the surrounding environment all across West Texas, and bring them into the roundup for the weekend. And during the roundup, these snakes are kept in a pit and then, one by one, beheaded and skinned in front of in front of audiences." - Elizabeth MeLampy Elizabeth MeLampy is a lawyer dedicated to animal rights and protection, and her passion for this work shines through in her latest book, Forget the Camel, the Madcap World of Animal Festivals and What They Say About Being Human . To research the book, Elizabeth traveled across the country, immersing herself in a wide range of animal festivals — from the Iditarod dog sled race to the rattlesnake roundup in Sweetwater, Texas. Elizabeth examines these festivals as revealing microcosms of our broader relationship with animals. Whether it's rattlesnake hunts, frog-jumping contests, ostrich races, or groundhog celebrations, these events reflect the ways humans use animals to express cultural identity, community pride, and historical traditions. Yet beneath the pageantry and excitement lies a deeper question: Is our fascination with these spectacles worth the toll it takes on the animals involved? With compassion and insight, Elizabeth invites readers to consider whether there’s a more ethical and empathetic way to honor our stories — one that respects both animals and the traditions they inspire. Please listen, share and read, Forget the Camel. It will be released on April 8th, 2025. https://apollopublishers.com/index.php/forget-the-camel/…

about a year ago 8:35

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In this compelling episode of Steve's Rants, Steve Sims delves into the transformative power of books in the journey of building a successful business. He shares his top three favorite books that have profoundly impacted his business philosophies, highlighting their relevance in understanding media, psychology, and consumer behavior. Steve kicks off the list with "Trust Me, I'm Lying" by Ryan Holiday, a book that explores the intricacies of media manipulation and the critical role attention plays in the modern economy. He emphasizes the necessity of mastering media's power to enhance business visibility and reputation.

Continuing with "Hooked" by Nir Eyal, Steve underscores the importance of understanding consumer psychology and creating products and experiences that foster loyalty and addiction. He explains how this book provides insights into crafting that essential 'stickiness' in customer relationships, vital for any business looking to thrive.

The third recommendation, "Alchemy" by Rory Sutherland, taps into human psychology by challenging logical conventions and embracing creative magic. Steve appreciates how this book encourages thinking beyond logic to understand why people engage with brands, urging entrepreneurs to embrace disruption and difference.

Steve rounds off his recommendations with a unique fourth choice: a genre mixing imagination with reality. He advocates for stepping out of the business realm to refresh and inspire creativity through crime dramas and fantasy. This episode is an essential listen for entrepreneurs eager to understand the dynamics of attention and consumer engagement, urging them to blend logical strategies with imaginative exploration for success in today's business world.

Discover how these books can reshape your approach, infusing your business with innovative energy and strategic thinking.

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