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WTW006 What's the worst that can happen to Kimba Cooper of Kimba Digital Marketing?
Manage episode 407230857 series 3558954
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Welcome back! Today, Suzanne is speaking with digital marketeer extraordinaire Kimba Cooper who has spent a decade successfully managing online marketing channels across an impressive array of channels.
Kimba is the master of gamification, taking all the fun and exciting aspects of games and applying them to everyday things to make them more enjoyable, enticing and rewarding. If used well, gamification can be used to help reach business goals, by helping your customers to achieve theirs - working out their motivations and amending your course/challenge/affiliate launch / social media content to help them achieve their objectives in a way that works for them. It’s intriguing!
In this episode Kimba chats to Suzanne about some of the legal issues she’s faced including negotiating freelance contracts and trademarking her brand name. And of course, they discuss the most dreaded subject of all – what would happen if Kimba were to commit to helping a client gamify a major launch and not get the results? Here, as always on What’s the worst that can happen? Suzanne provides clarity and reassurance by explaining the best possible legal protections to have in place to avoid those sleepless nights…
In this episode:
[02:10] What is gamification and why would you apply it to your business?
[04:45] Kimba gives examples of how gamification could work within different business models (including insurance sales).
[07:08] Kimba shares her top tips for gamifying an upcoming launch.
[11:36] Kimba discusses some of the legal issues she’s faced with working alongside freelancers.
[13:21] Suzanne and Kimba explain the importance of having a well worded contract in place to govern a working relationship, as well as how important negotiations are when it comes to creating a great contract.
[17:53] Kimba talks about her self-directed journey through trademarking her business name, and Suzanne breaks down why a trademark is the best legal protection your brand can have in place.
[22:01] What is the worst that can legally happen to Kimba Cooper if her gamification strategies don’t work, and how could a consequential loss clause help negate the possibility?
[31:06] Kimba discloses that she is a semi-professional hula hooper, and does a little myth-busting on the subject!
Learn more about Kimba Cooper!
Find the resources mentioned in this episode!
www.suzannedibble.com/podcastresources
The contents of this podcast are provided for information purposes only and are not intended to amount to advice. You should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Suzanne Dibble and Niche Legal Solutions Limited disclaim all liability and responsibility arising from any reliance placed on any of the contents of this podcast (other than in relation to matters for which is not legally permissible to disclaim liability)
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