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WTW008 What's the Worst That Can Happen to Cara Sayer, Inventor of SnoozeShade
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Cara Sayer is the inventor of SnoozeShade, a black out blind for your babies’ pram, sold worldwide and as used by many a celebrity and royalty. Cara has trademarked Snoozeshade in the UK, US, Canada, Australia and New Zealand. Cara has experienced major brands copying her product and packaging and losing her trademark in the US and Canada. Thankfully Cara has faced these issues head on and emerged triumphant! Suzanne is able to relax on the mic a little bit as Cara gives her insight on the development of her business, from presenting the prototype for SnoozeShade at a trade show in 2009, up until now, where Snoozeshade is a multi award winning, best selling product on Amazon. No episode of What’s the Worst That Can Happen would be complete without asking the question: What’s the worst that can happen? - Suzanne takes us through the hypothetical nightmare scenario that Cara “could” face in her business and how she can protect herself from legal repercussions if the worst should happen.
In This Episode:
[02:12] Cara discusses the origins of her idea for Snoozeshade, and whether or not she would present it at a trade show, or go on Dragon’s Den.
[5:20] Cara shares the importance of trademarks and domain names in the international realm, and that brand names can mean different things in different languages.
[7:50] We learn that other companies have attempted to copy Cara’s product in the past and find out what legal options, if any, can be explored to rectify these situations.
[11:08] Suzanne and Cara chat about patents and design rights and why Cara doesn’t rely on those IP rights.
[14:28] Cara shares a story about the time another company blatantly copied her product, and how she went about turning it into a publicity win.
[19:08] What’s the worst that can happen to Cara and what approach would she take?
[21:57] The importance of getting trademarks set up and how they work in different countries.
[26:42] Suzanne and Cara discuss safety testing on her products and the different rules, regulations and legislation from around the world.
Learn more about Cara Sayer!
Find the resources mentioned in this episode!
www.suzannedibble.com/podcastresources
The contents of this podcast are provided for information purposes only and are not intended to amount to advice. You should not rely on any of the contents of this podcast. Professional advice should be obtained before taking or refraining from taking any action as a result of the contents of this podcast. Suzanne Dibble and Niche Legal Solutions Limited disclaim all liability and responsibility arising from any reliance placed on any of the contents of this podcast (other than in relation to matters for which is not legally permissible to disclaim liability)
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