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EP07: Strategy & PR with Eda Aguilar & Jen Rosa Lopez
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Strategy & PR with Eda Aguilar & Jen Rosa Lopez
Strategic marketing consultant Jen Rosa Lopez has taken every opportunity from different fields to get to where she is now.
In this episode, she shares with us her advice and insights on the differences between marketing smaller brands vs. bigger companies, what to do for visibility, her dream designer to work with, the importance of having a Plan B, and her valuable experiences in Paris.
▶️ Strategy & PR with Eda Aguilar & Jen Rosa Lopez
[00:00:45] Jen Rosa Lopez’s humble beginnings and work experience.
[00:14:54] The factors when marketing for small and big brands.
[00:19:20] Three steps to gain visibility for your brand.
[00:21:54] Jen Rosa Lopez’s interest in designing for food companies.
[00:26:06] Having a contingency plan and following your intuition.
[00:30:06] Jen Rosa Lopez’s days in Paris.
[00:36:51] Jen Rosa Lopez’s advice for people starting out in fashion.
Jen Rosa Lopez is a highly-skilled, passionate, and dynamic Strategic MarComms licensed professional with 18 years of experience with small businesses and Fortune 500 companies, both domestically and globally.
She has an excellent track record of successfully launching new products while using influencer presence, capitalizing on white space opportunities, and driving profitability and market share growth. She has expertise in experiential influencer marketing, brand identity and repositioning, strategic business development, integrated comms, crisis management and mitigation, partnerships and collaborations, and storytelling and content. She has proven repeated success in leading high-performance teams across diverse corporate cultures.
LinkedIn: https://www.linkedin.com/in/jeniffer-rosa-lopez-404a37b0/
Instagram: https://www.instagram.com/jenrosalopez/
Twitter: https://twitter.com/EyesoFashionNFT
Instagram: https://www.instagram.com/eyesofashionnft/
Website: https://www.eyesoffashion.art/
15 episodes
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