097 - Building your personal brand with Lynne Stainthorpe

Cultural Communication Confidence

Lynne Stainthorpe joined me on the show in this episode to explore the nuances of building your own personal brand for creating impact, building your reputation and achieving your career goals, both within and outside your organisation.

Lynne is an expert brand strategist who supports businesses to make their brand human, relevant and distinctive, so they stand out, grow affinity and create impact. She believes making your brand human is the vital spark to emotional connection – the key ingredient that takes your brand from ‘know, like and trust’ to ‘must buy, love and advocacy’.

She supports businesses to develop human-powered messaging that is distinctive, engages clients and expands business growth. For over 25 years she has worked in corporate brand marketing and agencies, and has helped business owners, big and small, to build their distinctive brands, communicate their value, and make an impact. She is a LinkedIn Top Voice 2022 and 2019.

What you will learn in this episode:

• The evolution of personal branding and what it means today
• How to position yourself within an organisation using branding principles
• The significance of vision, purpose, and values in personal branding
• The importance of consistency and clarity in making an impact
• How your personal branding can evolve over time
• The role of appearance, behaviour, and communication in personal branding
• Balancing authenticity with learning from others
• Leveraging AI while maintaining authenticity
• Promoting your personal brand, both inside and outside your organisation

Resources:

• Discover Victoria Rennoldson’s global leader communication coaching: https://culturecuppa.com/leaders-and-managers/
• Discover Victoria Rennoldson’s team communication and cultural intelligence training: https://culturecuppa.com/leaders-and-managers/
• Find Victoria Rennoldson online: https://culturecuppa.com/
• Connect with Victoria Rennoldson on LinkedIn: https://www.linkedin.com/in/victoria-rennoldson/
• Learn more about Lynne Stainthorpe: https://big-idea.biz/
• Connect with Lynne Stainthorpe on LinkedIn: https://www.linkedin.com/in/lynnestainthorpe/
• Learn more about Lynne Stainthorpe's Brand Review sessions: https://big-idea.biz/brand-review-sessions/
• Sign up to receive future episodes of the podcast as soon as they are released: https://culturecuppa.com/get-free-insights/
• Follow me on LinkedIn for more strategies, skills and tips: https://www.linkedin.com/in/victoria-rennoldson/
• Email me: [e-mail]
• Website: https://culturecuppa.com/