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Ep 5 Barbara Soalheiro - Every Making of Something is Ugly and Messy.
Manage episode 407356054 series 3559665
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What if someone told you that they could solve your biggest business problem in five days? With 12 strangers that never met and are not part of your company. Does it sound like a bad informercial? We sit down with Barbara Soalheiro - the founder of Mesa Company and the creator of Mesa Method to talk about how her approach solves complex challenges in record time for companies like Google, Meta, and Coca Cola, among others. In this episode, we discuss the magic of building with others and debunk the romantic fantasy most of us have about the creation process.
Before founding Mesa, a former journalist, Barbara was editor-in-chief of Colors, the groundbreaking magazine founded by Tibor Kalman and Oliviero Toscani. She is also a writer. Her book Como Fazíamos Sem... won a Jabuti, Brazil’s most prestigious literary prize, and is present at libraries in every public school in the country. She is also a partner at FLAGCX, an ecosystem of companies accelerating change in the creative industry, with offices in NY, LA and São Paulo
You can follow Barbara on IG @bsoalheiro @mesa.company
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