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Ep 6 Jason Faustino - Childlike Curiosity and Informed Intuition in Creating Authentic Collaborations.
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In the world of fashion and lifestyle (among others), the importance of “being part of culture” is emphasized all the time. But what does it actually mean to be “of culture”? Why is it important for brands and marketers to be authentically connected to culture? We invited the mastermind behind Saucony’s collaborations and energy products - Jason Faustino to answer these questions. We discuss his perspective on spotting new trends, finding parallels in seemingly disconnected interests, and the importance of going slow when birthing a collaboration. You’ll also learn why Jason is the designated driver and how his eager curiosity made him a multifaceted breakdancer, DJ, sneaker guy, hockey fan, and movie enthusiast.
With genuine and deep ties within the sneaker community, Jason co-founded one of NYC’s best footwear retailers Extra Butter with the goal to cultivate a lifestyle and community that emphasized fun and creativity. In his current role at Saucony, he launched some of the 🔥 collaborations 🔥 with Trinidad James, Tombogo, Diet Starts Monday, and a project with Maybe Tomorrow dropping soon. You can follow Jason on IG @um.jf13.
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