047: SEO for Commerce Cloud with Edwin Romero

Salesforce Commerce Cloud Innovations

Listen in as we explore the intricate world of SEO with Edwin Romero, a seasoned expert who specializes in Salesforce Commerce Cloud. In our chat, Edwin walks us through his entry into the niche of SEO within the e-commerce landscape. He shares how SEO isn't just about driving sales; it's about crafting valuable content that meets customers at every step of their buying journey.

In our discussion, we tackle the evolving field of SEO and how artificial intelligence is reshaping best practices. Edwin stresses the importance of understanding SEO's place within a company's strategic framework and the need for clear advocacy to communicate its relevance effectively. And with the dawn of Search Generative Experience (SGE), Edwin gives us a glimpse into how AI is set to transform the way we present and perceive search results.

With an emphasis on the dynamics between content, development teams, and SEO tools, Edwin advocates for a discerning and nuanced approach to SEO audits and the selection of partners. Whether you're deep into SEO or just scratching the surface, this chat is packed with actionable insights that can help you navigate the ever-changing digital landscape.

Show Highlights:

• The role of AI in enhancing SEO practices, introducing Search Generative Experience (SGE), and its impact on search results.

• Small, non-disruptive SEO tweaks using Salesforce Commerce Cloud and the significance of data collection for ongoing SEO strategies.

• How AI tools like ChatGPT can disrupt traditional SEO workflows.

• The importance of discernment when working with vendors and partners in the Salesforce Commerce Cloud ecosystem for SEO success.

• Strategies for effective collaboration between content creation teams, development teams, and SEO tools to maximize online presence.

• Insights into future SEO trends, including the focus on expert content and the concept of the "messy middle" in the customer purchasing journey.

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Supporting Resources:

• Website: https://www.edwindanromero.com/

• Linkedin: https://www.linkedin.com/in/edwinromero/

• Twitter: https://twitter.com/edwindanromero

• YouTube: https://www.youtube.com/@edwindanromero1

• Salesforce Commerce Cloud SEO: A Guide To Optimizing SFCC: https://www.edwindanromero.com/salesforce-commerce-cloud-seo-guide/

• Google’s Search Generative Experience On E-Commerce: https://www.edwindanromero.com/googles-search-generative-experience-on-e-commerce/

• Andrew Holland - The Messy Middle: https://www.linkedin.com/pulse/googles-messy-middle-sequel-andrew-holland-/

• What we now know about 'decoding' consumer decision-making: https://www.thinkwithgoogle.com/intl/en-emea/consumer-insights/consumer-journey/the-consumer-decision-making-process/

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Episode Credits

If you like this podcast and are thinking of creating your own, consider talking to my producer, Emerald City Productions. They helped me grow and produce the podcast you are listening to right now. Find out more at https://emeraldcitypro.com. Let them know I sent you.