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EP326: We Grew An Artist's Revenue 15x To Prove It Wasn't A Fluke
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Knowing what marketing efforts to focus on can be the difference between adding hundreds of thousands in sales or spinning your wheels on another "great" idea for your music career. Here's how to know the difference...
In this episode of Creative Juice, Jack and Circa break down how we added over $300k in annual revenue and 15x'd the sales of one of our agency clients at IndieX! Learn the levers we pulled to capitalize on their two album releases with paid traffic campaigns on social media, exclusive vinyl variants, and a calendar of profit maximizer sales promotions...
If you're looking to pull out all the stops in using digital marketing in your music career, this episode is a MUST listen!
DISCOVER:
How We Grew An Artist Revenue 15x
Why Qualitative Engagement Is An Indicator For Monetization Potential
How Release Cadence Impacts Sales
What To Do When Your Merch Doesn't Sell Out
How To Structure Your Sales Promotional Calendar For Profit
RESOURCES:
Learn Top Music Marketing Strategies Inside IndiePRO
Looking to expand your team or need marketing help? Apply to work with IndieX!
Join Us In The Indepreneur Discord Server!
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About 300k fans across social
Ran sales promotion first to existing fans: $11,834.07 total store revenue that month
He did 8k the previous year in ecommerce sales
He was doing around $2000/mo in ecommerce when he came to work with us
Here's the levers we pulled to 15x his revenue to $312,158.12 total store revenue last year
2 album releases in that time
Cold sales ads for CDs and Vinyl (edited)
Warm sales ads for CDs, Vinyl and soft cloth
Sales promos every 6 weeks
Sales promos alternate between new vinyl variants and new soft cloth launches
Nurturing email every week
sales promos as profit maximizes
qualitative engagement as a monetization opportunity
release cadence importance
make more offers, let them be scarce, sell out
sell out your stock on the road as extra stock
100 episodes
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