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Does Brand Awareness Work in B2B? Here's How to Prove it Does to Your CFO -- with Dale Harrison

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Manage episode 407416902 series 3559950
Content provided by Insightly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Insightly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The data doesn't lie: If you are not in the consideration set for a buyer before they begin their buying journey, you have less than a 5% chance of closing that deal.

It pays to be top of mind, and B2B marketers do that with brand awareness. In this episode of Closing Time, Insightly CMO Chip House speaks with Dale Harrison, a B2B marketing strategist, on why sales leaders should support and encourage their marketing team’s efforts in branding and brand awareness.

Not sure how to communicate the value to your CFO? As a former finance leader, Dale knows how to get buy-in for branding. Find out how in this episode!

Watch the episode on YouTube.

Want to better align your go-to-market teams? Get a free demo of Insightly's modern, scalable CRM.

Connect With:

• Dale Harrison: LinkedIn

• Chip House: Twitter // LinkedIn

• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube

  continue reading

111 episodes

Artwork
iconShare
 
Manage episode 407416902 series 3559950
Content provided by Insightly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Insightly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

The data doesn't lie: If you are not in the consideration set for a buyer before they begin their buying journey, you have less than a 5% chance of closing that deal.

It pays to be top of mind, and B2B marketers do that with brand awareness. In this episode of Closing Time, Insightly CMO Chip House speaks with Dale Harrison, a B2B marketing strategist, on why sales leaders should support and encourage their marketing team’s efforts in branding and brand awareness.

Not sure how to communicate the value to your CFO? As a former finance leader, Dale knows how to get buy-in for branding. Find out how in this episode!

Watch the episode on YouTube.

Want to better align your go-to-market teams? Get a free demo of Insightly's modern, scalable CRM.

Connect With:

• Dale Harrison: LinkedIn

• Chip House: Twitter // LinkedIn

• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube

  continue reading

111 episodes

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