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How to teach CSM and Sales Reps to ask disruptive questions and just $TFU -- with Bob London

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Manage episode 407416901 series 3559950
Content provided by Insightly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Insightly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Talking less and listening more—a proven method to increase win rates among B2B sellers, and a mantra all GTM leaders want their sales and customer success reps to practice.

When you arm your reps with powerful questions, it helps them engage and better understand their buyers, ultimately, leading to more opportunities to acquire, keep and grow revenue.

In this episode of Closing Time, customer discovery and listening expert Bob London provides three examples of disruptive questions that go beyond the cliche, "What keeps you up at night," and empower your reps to capture fresh insights. He also provides a colorful acronym ($TFU) to remind them to embrace silence and listen intently.

Watch the episode on YouTube.

Want to better align your go-to-market teams? Get a free demo of Insightly's modern, scalable CRM.

Connect With:

• Bob London: LinkedIn // Bob's Website

• Val Riley: LinkedIn

• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube

  continue reading

109 episodes

Artwork
iconShare
 
Manage episode 407416901 series 3559950
Content provided by Insightly. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Insightly or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.

Talking less and listening more—a proven method to increase win rates among B2B sellers, and a mantra all GTM leaders want their sales and customer success reps to practice.

When you arm your reps with powerful questions, it helps them engage and better understand their buyers, ultimately, leading to more opportunities to acquire, keep and grow revenue.

In this episode of Closing Time, customer discovery and listening expert Bob London provides three examples of disruptive questions that go beyond the cliche, "What keeps you up at night," and empower your reps to capture fresh insights. He also provides a colorful acronym ($TFU) to remind them to embrace silence and listen intently.

Watch the episode on YouTube.

Want to better align your go-to-market teams? Get a free demo of Insightly's modern, scalable CRM.

Connect With:

• Bob London: LinkedIn // Bob's Website

• Val Riley: LinkedIn

• Insightly: Instagram // Facebook // Twitter // LinkedIn // YouTube

  continue reading

109 episodes

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