))
#28 - Earned Media and the Power of Student Success Stories w/ Lauren Keane of SNHU
Manage episode 407422187 series 3560012
Content provided by John Azoni. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by John Azoni or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
My guest today is Lauren Keane.
Lauren is the Associate Vice President of Communications at Southern New Hampshire University and she wrote a fabulous article for Inside Higher Education called “harnessing the power of student stories.”
In this episode we turn our attention to getting media exposure with your content and how student success stories in particular are appealing to media outlets.
In particular we cover:
-Building a story pipeline - how to create a system where students are self-submitting stories
-putting students first over your institution in your story
-pitching to media outlets and how to make it easy for them to feature your story
-some great examples of how SNHU got tons of exposure
-A bunch more stuff
LINKS:
Connect with Lauren on Linkedin
Connect with Lauren on Twitter
Email Lauren: l.keane@snhu.edu
Mentioned in this episode:
-94 year old woman graduates from SNHU
-‘Come From Away’ Star Emily Walton Surprised with Diploma Delivery
-Joan Donovan - SNHU graduate, 89, surprised with diploma during holidays
-Pricing for Video Storytelling Subscription: pricing.unveild.tv
-Download the 3-part storytelling framework for student/alumni testimonials - "3 Absolutely Crucial Components Every Compelling College Student/Alumni Testimonial Needs"
68 episodes
Share
