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#29 - How to Write Better Emails - Newsletters, Marketing Emails, Everyday Comms w/ Ashley Budd and Dayana Kibilds
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My guests today are Ashley Budd and Dayana Kibilds. Ashley is the director of marketing operations at Cornell University. Day is a strategist at Ologie which is a marketing and branding agency focused on educational institutions.
Ashley and Day are co-authors of a new book that is forthcoming about emails. Writing effective emails that people actually want to read and respond to and take action from. If you’ve ever wanted to know how to optimize your institution’s email newsletter to alumni, or emails to prospective students… and how to meet those people where they’re at with empathy and personality and clarity… You’ve come to the right place.
In this episode we talk about
- An actionable template for writing everyday emails that get results based on the F Email method.
- The importance of Writing in a conversational tone.. Even if you’re an ivy league university.
- Personalizing email communications based on where recipients are in your funnel
- How actually upping the frequency of newsletter communications can actually improve your results… counter to the popular belief that we don’t want to bug people.
- Building trust with your email recipients and not breaking that trust with gimmicks
LINKS:
Connect with Ashley on Linkedin
Connect with Dayana on Linkedin
Website for email book: emailbook.co
Subscribe to Ashley's newsletter
Subscribe to the Talking Tactics podcast hosted by Dayana Kibilds
Link to twitter email template about the "F Reading Pattern"
-Pricing for Video Storytelling Subscription: pricing.unveild.tv
-Download the 3-part storytelling framework for student/alumni testimonials - "3 Absolutely Crucial Components Every Compelling College Student/Alumni Testimonial Needs"
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