The Mariah Coz Show podcast

37:23

In this episode, I’m breaking down the 3 different 8-Week Action Plans from the Profit Architecture Accelerator, so you can choose which one you will focus on in our 8 Week LIVE cohort together! This is pulled directly from the pre-work for the Profit Architecture Accelerator, as step 1 is to choose your area of focus for our 8-Week LIVE coaching cohort. ➡️ Watch the video HERE. Profit Architecture teaches the entire evergreen ecosystem of funnels + offers, with a full 12 months of time to execute. Over your 12 months, you’ll implement all of these different offer types, products, and strategies into a cohesive ecosystem. I mention the episode “How To Build Your Evergreen Ecosystem in Under 12 Months (Your Detailed Month By Month Plan)” as a zoomed-out view of what you will build over 12 months in the program. Today, you need to choose which 8-Week Action Plan you will be focused on first (day-by-day custom calendar). ➡️ Read the full blog post here Join the Profit Architecture 8-Week LIVE Accelerator: Over 8 weeks together, you will Create (or Refine), Launch and Go Evergreen With Your Course, High Ticket Program or Digital Product in 8 Weeks with LIVE Support from Mariah ($12,000 Value - Included When You Enroll Now!) Join today: mariahcoz.com/profit Register for the free, live “Ask Me Anything” Tell-All Q&A Session on February 25th right here: mariahcoz.com/workshop In this episode: The 3 main offer types you can choose from and how to decide where you should start Why I recommend you build out the low ticket offer + funnel last (it’s very intentional) How to launch and go evergreen in just 8 weeks - week by week plan in detail! The major differences between a signature course + high ticket program you need to understand Pre-selling, re-launching an existing offer, and more! Resources + Links: Visit the site - www.mariahcoz.com Shop - www.mariahcoz.com/shop Blog - www.mariahcoz.com/blog The Newsletter - www.mariahcoz.com/join…

The Mariah Coz Show

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I’ve Been Selling Courses for 10+ Years. These Are 3 Strategies I Wish I’d Done Sooner. 32:43

11 weeks ago32:43

32:43

In this episode, I’m sharing 3 strategies I wish I had implemented sooner in my business journey! If you’ve hit a revenue plateau or ceiling, or just feel stuck not knowing what exactly is going to catapult you to the next level, this is what I would focus on (and what I tell my multi-million dollar clients too). I don’t believe in “mistakes” or “regrets”, but I DO wish I had known how impactful these 3 things were so I wouldn’t have procrastinated and put it off so long. Because once I did these 3 things, everything I was doing amplified like WOAH! I’ve been doing this for 10+ years and worked with thousands of students and clients, so I know what really moves the needle and what doesn’t. These 3 strategies are things that can just take everything you’re already doing and add fuel to the fire! There’s always “reasons” for putting things on the backburner and procrastinating implementing new strategies, but I really want to encourage you to focus on these few things that make a huge difference. ➡️ Read the full blog post here Join the Profit Architecture 8-Week LIVE Accelerator: Over 8 weeks together, you will Create (or Refine), Launch and Go Evergreen With Your Course, High Ticket Program or Digital Product in 8 Weeks with LIVE Support from Mariah ($12,000 Value - Included When You Enroll Now!) Join today: mariahcoz.com/profit Register for the free, live “Ask Me Anything” Tell-All Q&A Session on February 25th right here: mariahcoz.com/workshop In this episode: What I recommend you do first + next if your sales are flat or revenue has plateaued The 3 biggest opportunities you have to increase sales + revenue now Which offer type brings in the most revenue (from 10 years of data) - and the tradeoffs that come with it The 1 big shift that changed the trajectory of my business 10 years ago My $15k “mistake” and how I turned it around The low ticket offer strategy I resisted for way too long - then exploded our sales The “order of operations” to unlock your next level Resources + Links: Visit the site - www.mariahcoz.com Shop - www.mariahcoz.com/shop Blog - www.mariahcoz.com/blog The Newsletter - www.mariahcoz.com/join…

The Mariah Coz Show

1
I Have Something They Don’t Have (And You Do Too) 20:59

11 weeks ago20:59

20:59

In this episode, I’m sharing a big lesson inspired by a conversation with one of my multi-million dollar clients - it might just be the reminder you needed today too. If you’ve ever felt like a small fish in a big pond, or like you don’t “belong” in the rooms you find yourself in, or you just need a reminder about how special what you do is…this is for you. ➡️ Read the full blog post here Join the Profit Architecture 8-Week LIVE Accelerator: Over 8 weeks together, you will Create (or Refine), Launch and Go Evergreen With Your Course, High Ticket Program or Digital Product in 8 Weeks with LIVE Support from Mariah ($12,000 Value - Included When You Enroll Now!) Join today: mariahcoz.com/profit Register for the free, live “Ask Me Anything” Tell-All Q&A Session on February 25th right here: mariahcoz.com/workshop In this episode: The weird reason my $5M-$100M clients hire me and join my programs What to do when feeling like you don’t “belong in the room” Every time you feel like you’re behind or not good enough, remember that someone else wishes they had what you have Taking back your power and remembering who you are What’s more impressive than followers, fame, or high revenue How to incorporate this mindset into your messaging, copy, and content Resources + Links: Visit the site - www.mariahcoz.com Shop - www.mariahcoz.com/shop Blog - www.mariahcoz.com/blog The Newsletter - www.mariahcoz.com/join…

The Mariah Coz Show

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You’re a Person, Not a Product: How Frameworks Will Set You Free 43:36

13 weeks ago43:36

43:36

Shifting to a framework-focused business will set you free. This is one of those things that once you see it, you can’t unsee it and you’ll wonder how you have gone this long without realizing it! This has been a huge a-ha moment for me and my clients, and I find myself linking my multi-million dollar clients to this training all the time! It comes up week after week, and I knew I needed to share it with you here. So much of the burnout, resentment, and growing pains that people experience as course creators, coaches and CEOs is because they don’t make this shift sooner. They aren’t even aware of the shift and how their marketing is creating more of this “problem”. A few years ago, I shifted into a business model that puts the focus on my frameworks, processes, resources and IP - rather than my time, energy, attention or personality. It’s all about leading with your process, your method, the outcome of what you teach and using that as the cornerstone of your marketing, rather than how much access, time, or attention they get from YOU yourself as an individual. This shift will set you free! You can watch the full video training I mention in this episode here: https://mariahcoz.com/blog/framework-based-business ➡️ Read the full blog post here Join the Profit Architecture 8-Week LIVE Accelerator: Over 8 weeks together, you will Create (or Refine), Launch and Go Evergreen With Your Course, High Ticket Program or Digital Product in 8 Weeks with LIVE Support from Mariah ($12,000 Value - Included When You Enroll Now!) Join today: mariahcoz.com/profit Register for the free, live “Ask Me Anything” Tell-All Q&A Session on February 25th right here: mariahcoz.com/workshop In this episode: The shift all of my multi-million dollar clients are making right now How to break through a revenue plateau or ceiling with this shift Why things feel so heavy and overwhelming and how to turn it around Specific tweaks to make to your copy, marketing and language right away The Commodization and Commodification of your personality, products and time and how to stop it The life-changing freedom that comes from a framework-focused approach Resources + Links: Visit the site - www.mariahcoz.com Shop - www.mariahcoz.com/shop Blog - www.mariahcoz.com/blog The Newsletter - www.mariahcoz.com/join…

The Mariah Coz Show

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2024 Year In Review: 7-Figures With Zero Calls 📵 49:41

13 weeks ago49:41

49:41

It’s time for another “Year in Review”! In this episode, I recap 2024 - what went well, what didn’t work out, where we landed and what changed everything for us this year. It’s full of juicy lessons learned and behind-the-scenes stories I haven’t shared, so grab some tea and enjoy! I run a 7-figure course business with no zoom calls on my calendar, 1 team member, working…

The Mariah Coz Show

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Big News: The Profit Architecture LIVE 8-Week Accelerator Cohort! 🎉 44:46

13 weeks ago44:46

44:46

HUGE ANNOUNCEMENT! We are SO excited to be hosting a LIVE, 8-Week Accelerator experience in Profit Architecture through March and April! Over 8 weeks together, you will Create (or Refine), Launch and Go Evergreen With Your Course, High Ticket Program or Digital Product in 8 Weeks with LIVE Support from Mariah ($12,000 Value - Included When You Enroll Now!) Join today: mariahcoz.com/profit ⏰Enrollment closes Monday March 3rd. We kick off 8 Weeks of LIVE support on March 4th. Join TODAY to immediately start on the powerful pre-work, get bonus time in the program, and complete the “Cash Injection Challenge” before we even start! All details are in the episode! ➡️ Read the full blog post here Enroll in the Profit Architecture Accelerator LIVE 8-Week Experience here: mariahcoz.com/profit (doors close March 3rd, we kick off March 4th! Get bonus time in the program + more the sooner you join.) Register for the free, live “Ask Me Anything” Tell-All Q&A Session on February 25th right here: mariahcoz.com/workshop In this episode: Everything you need to know about the upcoming Profit Architecture Accelerator LIVE 8-Week Coaching Cohort All the details about how it works, when we’re starting, the 8-Week Action Plans and more Why you should join ASAP to get a head start and bonuses! Why I’m doing this now after years of 100% async programs and zero zoom calls Will I ever do something like this again? (hint: probably not, so join us for this special experience!) How we’ll be celebrating your hard work after the 8 weeks and what comes next Why I’m not charging anything extra for this one-time LIVE experience (even though everyone told me I should) Important announcements about enrollment closing, changing payment options and more Enroll in the Profit Architecture Accelerator LIVE 8-Week Experience here: mariahcoz.com/profit (doors close March 3rd, we kick off March 4th! Get bonus time in the program + more the sooner you join.) Resources + Links: Visit the site - www.mariahcoz.com Shop - www.mariahcoz.com/shop Blog - www.mariahcoz.com/blog The Newsletter - www.mariahcoz.com/join…

The Mariah Coz Show

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I Won't Be Doing THIS In 2025 (You Probably Shouldn't Either) 17:15

20 weeks ago17:15

17:15

In this episode, I’m sharing one major thing I am not doing next year and why, and how you can assess if maybe you need to stop wasting time on this one thing too! In October, I posted this on social media: “Rather than spending any time throwing together a last minute Halloween offer today, which would be irrelevant by tomorrow, I spent my precious, limited work time today putting together a digital product and all new ad campaigns that will literally make sales 24/7, 365 days/yr when we publish them tomorrow 🤷🏼‍♀️ There are people who *say* things like "work smarter not harder!" to be cute, and then there are people who actually act accordingly 😉” Today, I’m breaking down something that I did not find worthwhile in 2024 and won’t be doing next year, and how I would approach seasonal sales to make it fun and easy for you. You’re better off spending the time you would put into a one-time-use promotion into an evergreen funnel that will serve you every day for years to come! ➡️ Read the full blog post here In this episode: The one thing I won’t be doing in 2025 and why The difference between a simple flash sale + a whole custom promotion How Black Friday solidified my decision on this Why “one-time-use” activities and promotions aren’t the highest ROI How this applies to my content strategy in 2025 Why I’d rather spend 3 days building an evergreen offer + funnel + ad campaign than a “once a year” sale How to assess the highest ROI and most profitable best use of your time projects in your business In this episode I mention Map Your Model, which you can find at mariahcoz.com/model I mention the free masterclass at mariahcoz.com/profit - highly recommended! You can get my flash sale templates at mariahcoz.com/flash Resources + Links: Visit the site - www.mariahcoz.com Shop - www.mariahcoz.com/shop Blog - www.mariahcoz.com/blog The Newsletter - www.mariahcoz.com/join…

The Mariah Coz Show

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How To Build Your Evergreen Ecosystem in Under 12 Months (Your Detailed Month By Month Plan) 35:57

20 weeks ago35:57

35:57

In this episode, I am walking you through 2 variations of detailed month-by-month plans for building out your entire evergreen ecosystem of offers, programs, products and the evergreen funnels to sell them in under 12 months (including lots of buffer time and breaks!). As we head into a new year, I wanted to break down a clear path to how you can organize and utilize the next 12 months to build out each piece of the overall “ecosystem” of offers, funnels, launches and sales systems that we are always talking about. This episode will give you a detailed breakdown of exactly what to focus on each month to build out your low ticket offers, signature courses, high ticket programs, evergreen funnels and more optimizations in less than a year! Pay special attention to the “no new things” months - those are just as important to your long term success as the more detailed 4-week and 8-week project plans. ➡️ Read the full blog post here In this episode: 2 different ways to build out the full evergreen ecosystem in under 12 months Detailed step-by-step and month-by-month plan for the next year Why I started with lower ticket offers and built up to premium programs over time, but why you might want to do the opposite (with example calendars for both) Exactly what to do each month to have all of your evergreen offers + funnels created by the end of the year Why taking breaks and “maintenance mode” months are so important The “order of operations” for building out each type of offer from low ticket to premium to high ticket My recommendations for you based on taking thousands of students and clients through this process Why having the “shortcut” means you will take much less time to set all this up than it took me! Join Profit Architecture and watch the free masterclass I mentioned here: www.mariahcoz.com/profit Resources + Links: Visit the site - www.mariahcoz.com Shop - www.mariahcoz.com/shop Blog - www.mariahcoz.com/blog The Newsletter - www.mariahcoz.com/join…

The Mariah Coz Show

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What I'm Doing In 2025 26:29

20 weeks ago26:29

26:29

In this episode, I’m sharing the 4 simple things I’m focused on in 2025. I shared a tiny bit about this on social media the other day, and realized hey I should dive a little deeper with this! My plan for 2025 is so simple. ✅ Run ads to low ticket products ✅ Those low ticket products automatically upgrade to my premium programs (a la my “Evergreen Every Day” style funnels) ✅ Send 3 tiny, short emails per week to my list (my 3X Micro-Content strategy) ✅ Host *one* big, fun, creative launch event And that's it 🙂 I've mapped out my schedule to do it all in less than 12 hours a week. It’s super simple and chill. So in this episode, I’m diving more into why I’m focused on these 4 things and how I’m approaching them. ➡️ Read the full blog post here In this episode: My super simple plan for 2025 The 4 bullet points I’m focused on for next year How my 10 year biz-a-versary has me reflecting on next year The unique way I approach my 1x/year live launch Why I’m doubling down on ads Two experiments we’ll be testing in the new year Doing more of what works and not looking for more to do (aka, enoughness) Watch the free masterclass I mentioned in the episode and join us in Profit Architecture here: mariahcoz.com/profit Resources + Links: Visit the site - www.mariahcoz.com Shop - www.mariahcoz.com/shop Blog - www.mariahcoz.com/blog The Newsletter - www.mariahcoz.com/join…

The Mariah Coz Show

1
6 Months of Sales Every Single Day - Here’s How I Did It 20:50

20 weeks ago20:50

20:50

In this episode, I’m breaking down the 4 things we have in place that have created 6 months of non-stop, daily sales of our courses on evergreen! This is a huge milestone - we're on a "no zero sales day" streak for over 6 months now 😱 In June of this year, I made major changes to my business (and mindset) and set out to make sales every single day. 6 months later, I am a living, breathing embodiment of making sales every day. Honestly, it blows my mind. So let’s break down the 4 things I did to bring in daily sales, no zero sales days, for 6 months straight! ➡️ Read the full blog post here In this episode: 4 things we did to create 6 months of daily sales How many course sales we made in 6 months The mindset shifts that set me free to sell every day The product suite that changed everything How to let automation, email sequences, and funnels do more of the heavy lifting for your sales The daily “Revenue Routine” that pulls it all together Why you need to stop passively “hoping and wishing” for sales, and take matters into your own hands I teach the mindset + mechanics of daily evergreen sales in Evergreen Every Day - mariahcoz.com/sales Resources + Links: Visit the site - www.mariahcoz.com Shop - www.mariahcoz.com/shop Blog - www.mariahcoz.com/blog The Newsletter - www.mariahcoz.com/join…

The Mariah Coz Show

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My "Revenue Routine" for Daily Evergreen Sales 17:37

21 weeks ago17:37

17:37

My "Revenue Routine" for Daily Evergreen Sales In this episode (and training!) I’m sharing what my daily “Revenue Routine” is and how I use it to make evergreen course sales every day. I've gotten so many questions about my daily Revenue Routine - the actions I take that ensure I bring in sales all day every day for all different offers on evergreen. Making sales all day every day is about showing up and SELLING every day. Yes, you need the systems, the funnels, the order bumps, the email sequences, the automations - those are what make it easy for people to buy multiple things from you (all the stuff I teach in Evergreen Every Day !). If you want sales coming in every day on evergreen, you also need to show up and SELL every day. ➡️ Read the full blog post here In this episode: My 1-hour-a-day checklist + “Revenue Routine” to bring in daily sales on evergreen How I used my Revenue Routine to turn around what was looking like a 0 sales day into multiple sales How I got into the groove of selling daily My non-negotiables for daily evergreen sales How I make the Revenue Routine super easy on me (< 1 hour, mostly repurposing) Why the daily actions are just as important as the email sequences, upsells and automations in your funnel Resources + Links: Visit the site - www.mariahcoz.com Shop: https://www.mariahcoz.com/shop Blog - www.mariahcoz.com/blog The Newsletter - www.mariahcoz.com/join…

The Mariah Coz Show

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Breaking Down a $7,916 Evergreen Sales Day 40:50

21 weeks ago40:50

40:50

Breaking Down a $7,916 Evergreen Sales Day Ever wonder what the heck is going on behind the scenes when someone says “I had a $5,000 day!” on evergreen? Like seriously - Where do the sales come from? What products are they selling? How much is low ticket vs. high ticket? What’s the secret here?! I’m going to de-mystify and break it all down for you in this episode. I’m taking you into the nitty gritty details of a regular, random $7,916 day in my business. No promos, no emails sent, no social posts - all on evergreen. ➡️ Read the full blog post here In this episode: The exact revenue breakdown of a $7,916 evergreen sales day How it all “adds up” aka, how many sales of each product at what price points What’s going on behind the scenes even when I’m not actively working/posting/emailing The biggest needle-moving strategy that makes this even possible The lessons learned from this case study you can apply to your business, no matter what your daily sales goal is The “Evergreen Echo Effect” that makes it possible to have sales coming in when you’re not “working” Why having a premium program is key How you can assess if your business is set up for more daily sales A few resources and products from the episode: Profit Architecture (where you can also watch my free masterclass): mariahcoz.com/profit Evergreen Every Day: mariahcoz.com/sales The Shop: mariahcoz.com/shop Remember, my results are not typical. I’ve been doing this for 10 years and I have a lot of marketing and sales experience. I’m breaking this down to show you educational lessons that you can apply to your business, but not to say you’ll do the same. Resources + Links: Visit the site - www.mariahcoz.com Shop - www.mariahcoz/com/shop Blog - www.mariahcoz.com/blog The Newsletter - www.mariahcoz.com/join…

The Mariah Coz Show

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Listen To The Masterclass: "What's Working Now for Daily Evergreen Course Sales with a Completely Clear Calendar” 1:45:32

21 weeks ago1:45:32

1:45:32

For a limited time, you can listen to the audio of my free masterclass "What's Working Now for Daily Evergreen Course Sales with a Completely Clear Calendar” on the podcast! 🤓I highly recommend you watch the video of the masterclass, because the visuals, images, and diagrams show you in detail all the funnels, strategies and systems I’m talking about. ➡️ Watch the full masterclass and enroll here! In this masterclass: 💗 My 7-figure plan for having the most fun year yet and making bank doing it! 🔥 What’s working now for selling courses, programs and digital products 📈 How I’m making daily evergreen course sales 📝 My “3X Micro-Content” strategy for daily sales ❌ How I run my biz with a completely clear + spacious calendar (no sales calls, no client calls, just unscheduled bliss) 💰 Focus on profit margins + total time freedom (no vanity metrics, arbitrary revenue goals, or relentless scale) All the details about our program, Profit Architecture, and how to enroll! Resources + Links: Visit the site - www.mariahcoz.com Shop - www.mariahcoz/com/shop Blog - www.mariahcoz.com/blog The Newsletter - www.mariahcoz.com/join…

The Mariah Coz Show

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How My Clients Get Results In An Async Program (And Your Clients Can Too) 29:55

29 weeks ago29:55

29:55

In this episode I’m sharing how my clients get results, make huge progress and feel supported through our Profit Architecture program which is totally asynchronous - meaning, no zoom calls! I’m sharing how my clients get such incredible results in an asynchronous program, the innovative support structures we’ve designed to guide our clients through their journey, and how your clients can get results in an async program if you desire that too! ➡️ Read the full blog post here Important Links: Register for the new live “what’s working now” workshop: www.mariahcoz.com/workshop Join Profit Architecture before the price increases this month: www.mariahcoz.com/profit DM our client concierge Cami any questions you have about joining us: Skool or Instagram In this episode: How I designed the innovative support structure for Profit Architecture after seeing what was happening with online learning in a post-pandemic world Trusting that when your program delivery is aligned, it is the best thing for both you and your clients How I knew my clients would still get incredible results from our unique, async support and delivery without any calls (hint: this isn’t our first rodeo!) The 3 things you have to remember about asynchronous programs What inevitably happens after years of guiding hundreds of people through your programs, frameworks, and processes How you can start to shift to a more async structure either in your courses or higher touch programs + masterminds Resources + Links: Visit the site - www.mariahcoz.com Shop - www.mariahcoz/com/shop Blog - www.mariahcoz.com/blog The Newsletter - www.mariahcoz.com/join…

The Mariah Coz Show

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A Tale Of Two 7-Figure CEOs 24:10

29 weeks ago24:10