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How to Grow A Luxury Eyewear Shopify Store
Manage episode 422479231 series 3560364
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In this insightful CRO Rodeo, Sanjay Jenkins, the head of Growth at Replo, takes us through a quick teardown and audit of bonlook.ca, a direct-to-consumer eyewear business based in Canada. Sanjay dives into various aspects, including the homepage design, stack analysis using tools like builtWith.com, and a comprehensive review of their Facebook ad strategy.
He highlights Bonlook for their engaging content, high-quality imagery, and effective balance between video and static ads. Sanjay also shares valuable tips on optimizing mobile user experience, suggesting improvements to the above-the-fold hero section and emphasizing the importance of efficient collection pages for easy product discovery.
Explore how Bonlook incorporates SMS marketing with Attentive, data collection and other tools in their #shopify stack. Sanjay touches on the significance of native advertising and highlights Outbrain in their ad strategy. The analysis includes insights into their use of Boost Commerce for product filters, Criteo for ads, and various other tools like Microsoft Clarity for heatmaps.
Throughout the teardown, Sanjay provides actionable suggestions for enhancing the user journey and leveraging social proof to boost conversion rates. This episode serves as a valuable resource for e-commerce businesses seeking insights into effective funnel optimization and digital marketing strategies.
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