show episodes
 
How do I use my website to get more customers and clients for my small business? How do I even get them to my website in the first place? How do I scale up fast, so I can start making consistent income, and build a business I LOVE showing up for every day? These are the questions at the very core of The Profitable Website, and the ones web strategist Wes McDowell lives for! In every single value-packed episode, Wes will be your go-to guide — teaching you how to use the best what's-working-no ...
 
This show covers the full content of the book Making Websites Win, the Amazon #1 bestseller in 15 categories. It describes how to apply the same methodology that the consultancy Conversion Rate Experts has used to grow many of the world’s biggest web companies, plus hundreds of smaller, market-leading companies in over eighty different industries. Most websites lose. Making Websites Win is about how to buck the trend—to make websites that customers love and that are outrageously profitable.
 
[Formerly The Art of Paid Traffic] Are you an online expert working toward the 6 or 7-figure mark in your business? Welcome to your one-stop-shop for practical tips, mindsets, actionable strategies, detailed case studies and everything else you need to build an online business and a life that lights you up. Whether you’re ready to increase your profit through Facebook and Instagram ads or you’re looking to find and focus on the CEO activities that’ll make the most meaningful difference in yo ...
 
Call to Action is a show about remarkable online marketing success stories and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals and thought leaders featured on the Unbounce blog, actionable tips, actionable tips for improving your conversion rates and exclusive offers for marketing optimization tools, events and resources. Every Wednesday, hear experts in the digital marketing field talk about Conversion Rate ...
 
Let's nerd out where writing, psychology, and business success overlap! On this show, we look at how to ethically apply psychological principles of persuasion. You'll learn compelling copy tips to improve your writing of all lengths for biz. And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business. Join host Laura Petersen (a.k.a. @LaptopLaura) a tall ...
 
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show series
 
Which online review platform gets ⭐️⭐️⭐️⭐️⭐️ and which gets ⭐️? Google Reviews, Yelp and even Facebook Recommendations — they can all help your business, but let’s get real — you need to actually point your customers in a direction if you want them to do anything — like leave you a glowing review. So which direction is gonna be most effective in gr…
 
You need to hear about this super common Facebook ads targeting mistake… If you're making this mistake right now, your costs are higher and you're not attracting the people that you actually want to be attracting with your ads. I know this for a fact! In this quick tip episode, I am sharing with you what you need to do to ensure that you're not mak…
 
What does it mean to you to brace for impact? For Ashley Shaw, former Accelerator coaching member and my guest in this episode, it means preparing for drastic changes in life and in business. For example, Ashley just had a baby, so there were so many things that changed in her life recently! We are getting into the details of this by talking about …
 
If you wanna rank your business in Google searches, they actually give you a pretty powerful tool you can use to get there. It’s called Google My Business. But like all things marketing, it’s all in the optimization if you wanna see real results. I’m sure you have some questions — and I’ll be answering all of ‘em in this episode! 😎 Seriously, my Go…
 
The landscape has changed for Facebook and Instagram ads yet again due to iOS 14, and we all need to make sure that we are on top of it! If you have been running ads recently, you have likely noticed these changes. I have heard that some results are great and others are not so good because of them, but what is important to realize is that these cha…
 
Are you the one running your business or is your business running you? I went through a time in my business when my business was definitely running me, and I have talked to a lot of other people that have said the same thing. I am interviewing one of our Accelerator coaching members, Caitlin Mitchell, in this episode to talk all about her experienc…
 
I’m not sure what kind of business you run, but if it caters to a local audience, this episode is gonna be a biggie for you. In this episode of The Profitable Website podcast, you can listen in as I offer coaching to David Krohse, a chiropractor who’s looking to make some serious gains this year in his local area. He wants to rank #1 in local searc…
 
Do you want to hear how one of my Accelerator coaching program members is on their way to creating $50k per month in their business? In this episode, I am taking you behind the scenes of a coaching session that I did recently with one of our brilliant members. This particular member’s goal with Accelerator is to get their business to a point of gen…
 
Can you believe it? We have made it to episode 500, and it is all because of you, my friend! I thought long and hard about how to celebrate episode 500, and I decided to use this milestone episode to celebrate all of you! I love recording every episode and hearing how the topics and conversations help transform the businesses and the lives of so ma…
 
Running paid ads is an excellent way to get quick traffic to your website. But if you’re sending them to a website that’s full of holes, you’re not just leaking customers… you’re leaking your hard earned money too. 😳 Well, get out your spackle, because we’re plugging ALL the holes today, my friend! 😎 When your website’s less like a strainer and mor…
 
Do you know what it means to refine your promise? Have you ever done it for your program, course, coaching, etc.? If your answer is no and you find that you are having a hard time making sales, this could be one of the reasons why. In order to make sales, you have to understand your perfect customer, hone in on your message to align with that custo…
 
How can you change your company culture to be more inclusive? How can you create a more inclusive business overall? This is such an important topic, and these are questions that you should be asking yourself as a business owner. I have been thinking about this a lot recently with my diversity, equality, and inclusion coach and consultant, Erica Cou…
 
Have you ever had a really big goal for your business? Whether things are already going smooth — or not — growing your business should always be top of mind. And that’s why I couldn’t be any more excited to share this podcast episode with you! Listen in as I offer strategic marketing advice to Liam Sunstrum, the owner of an already pretty successfu…
 
What if it were easy to accomplish all of the daunting tasks in your business such as setting up funnels, writing an email series, researching your perfect customer, and so on? I heard this concept from Tim Ferriss originally, and it really stuck with me, so it is what I am sharing with you in this quick tip episode. I am asking you to think about …
 
I should have had this conversation with you a long time ago... In this episode, I am getting vulnerable and sharing with you a shift that has been happening in my business and in my personal life. This has to do with my very limited perspective and experience of the world and the lack of impact I have been able to make because of it on my family, …
 
Right this very second, someone’s probably searching the Google machine for a business just like yours. But the only question is... Will you show up? 😳 It all comes down to who does SEO better — you or your competition? Here’s the good news — your competition probably isn’t getting this episode. In this podcast, I go over my precise SEO system I’ve…
 
Are you ready for practical tips that you can actually apply to get over your fear of hiring? In this quick tip episode, I am sharing with you 5 ways to get over the fear of hiring including some strategies, mindset shifts, and of course, tactical tips that you can apply right away. I experienced this fear firsthand for a long time in my own busine…
 
It’s no secret that online entrepreneurs want to grow their businesses without working harder and longer. I am definitely one of those people, and so is my guest today! I am excited to be joined by Karin Carr in this episode who is one of my Accelerator coaching members. Karin Carr is a sought-after speaker on video marketing for real estate agents…
 
If you listened to The Profitable Website podcast last week, you were probably overloaded with all the amazing eye-openers from ads expert Amanda Bond. (I know I was!) But after our conversation, we got a TON of awesome questions from our live audience over on Youtube about all things Facebook advertising. And between Bond and myself, we provided s…
 
Does starting the hiring process overwhelm you? In this quick tip episode, I am sharing with you a laser hot seat session that I recently did with one of our Accelerator coaching members where we talk all about getting clarity on who to hire. This is a topic that comes up a lot, and I think it is because getting started with the hiring experience c…
 
Do you have a solid onboarding process? So many of my students struggle with this in their business, and to be honest, I struggled with this too! As CEOs, we often have to slow down to speed up when we bring on new team members which can be frustrating, but I feel like I have finally found a process and a system that works really well. In this epis…
 
When you want to get new customers or clients for your business, one of the fastest ways is to simply turn to paid ads, like on Facebook. But with all the targeting options in there, it can get really complicated. This week I have the honor of being joined by my personal Facebook ads guru, Amanda Bond. She’s incredibly gifted when it comes to Faceb…
 
What time of the day do you do your best work? I call this your magic time! In this quick tip episode, I am sharing with you how I have become way more productive which is something that I love talking about because I am a total productivity and efficiency nerd. I'm always looking for ways to become more efficient on my optimized CEO activities whi…
 
Check out more questions I answered... ✅ Should I continue with email or Facebook ads? Email marketing doesn’t seem to work for me as they think it is a scam. ✅ What is the best way to advertise my photography business and get more conversions to my local market? ✅ What tips can you give for a person struggling with conversions but can push traffic…
 
With all of the different business coaching programs out there, how do you decide which one will benefit you the most? I get a lot of questions about my Accelerator coaching program, so I am giving you a behind the scenes look at it in this episode. My goal is to give you a greater understanding of the program, why it exists, who it is for, how the…
 
It’s every business owner’s dream: #1 in the search engines for a really popular keyword. Wouldn’t that be great? Well, the truth is that hitting #1 for a super-in-demand keyword is a lot like winning the lottery. Sure… SOMEBODY will end up at the top—because somebody HAS to be there. (But it’s probably not you… YET.) However, #1 or not, you can st…
 
Do you want more customers or students? You’re probably overlooking how to get them... Today's quick tip comes from within the optimized sales and marketing pillar of the Optimized CEO Method which allows us to create more revenue, less stress, and more freedom. I am talking about the most overlooked way to get more customers or more students! When…
 
Check out more questions I answered... ✅ Would you recommend a booking section on a photography website? ✅ How do you make potential clients understand that they need website even though they have Facebook pages? ✅ Can I get traffic to my website through Google and Facebook? ✅ Any tips of getting people to call through a landing page or website?…
 
Do you know what a Tiny Offer is? Do you use them in your business? Allie Bjerk is joining me on the podcast to talk all about creating a Tiny Offer which is actually the term that she trademarked! Allie Bjerk is a visibility strategist, coach and consultant. Allie has helped hundreds of business owners create the visibility strategies and marketin…
 
JuJu Hook is a values-centered consultant who really cares for her customers. Her love for her community comes through the minute you talk to her. But she’s also very successful at selling to her audience. (Hey, nobody said you can’t make a great living from helping people.) What’s the secret to JuJu’s success? In part, it’s the vibrant, super-enga…
 
Do you know how to find and use your leverage point? It’s all in your data, my friend! In this quick tip episode, I am walking you through how you can better your launches by finding and improving your leverage point. Throughout the episode, I am explaining how I helped a few of my accelerator coaching members find their leverage point and increase…
 
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