Brand Innovation Unleashed: A Deep Dive into eCommerce & Digital Marketing

Design To Convert

In this special podcast hosted by Sanjay Jenkins, the Head of Growth at Replo, in partnership with Triple Whale, Nate Champion, Co-President & Chief Growth Officer at Vaynercommerce, and Ashvin Melwani, Chief Marketing Officer & Co-Founder at OBVI, come together to discuss eCommerce & brand innovation. The focus of the discussion revolves around how to differentiate and succeed in the competitive market of health, wellness and a wide range of other products.

Ashvin shares insights from his experience with OBVI, a health and wellness brand that aimed to make people feel youthful, optimistic, energetic and in control. To differentiate themselves in the market, they emphasized three key aspects: packaging, flavor, and formula. The team actively sought and utilized qualitative feedback from their community to iterate and improve their products. Ashvin highlights the role of their Facebook community of over 70,000 members in providing real-time feedback on product taste and effectiveness. This is just the tip of the iceberg for OBVI.

Nate Champion, at Vaynercommerce, discusses the importance of a strong foundation for growth marketing. He emphasizes that success lies in having an amazing product, strong margins, and applying effective growth strategies. Nate also addresses the need to understand customer lifetime value (LTV) and its impact on decision-making. He explains how product differentiation, marketing strategies, and data analysis contribute to driving growth for brands.

Overall, the podcast explores how these experts navigate challenges and opportunities in the health and wellness industry. They delve into topics such as community engagement, LTV analysis, product differentiation, and the interplay between qualitative and quantitative data. The conversation offers valuable insights for entrepreneurs and marketers seeking to thrive in competitive markets by leveraging innovation, data-driven strategies, and customer-centric approaches.

VaynerCommerce (https://vaynercommerce.com/) is a growth and performance marketing company that specializes in helping businesses optimize their digital presence. They offer a comprehensive suite of services, including full-funnel growth management, paid social and search, ad and creative production, email and SMS marketing, and conversion rate optimization.

Obvi (https://myobvi.com/), on the other hand, is a health and wellness company that offers a range of products designed to support weight loss, skin and hair health, anti-aging, and energy. They focus on providing high-quality, effective products that cater to the specific needs and preferences of their customers.

Replo (https://www.replo.app/) is an eCommerce platform designed to supercharge Shopify stores. It offers a toolkit for serious eCommerce teams, allowing them to create ultra-customizable landing pages, launch campaigns faster, and free up developers to focus on more complex features.

Triple Whale (https://www.triplewhale.com/) is the source of truth for the data that helps you make better decisions. From integrations with your most important platforms to ecommerce-training AI, Triple Whale helps you find the exact data points you need, with customization and personalization to fit your business.

Watch video podcast.