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eCommerce Insights: Scaling a DTC Business Through TikTok Traffic & More | Design To Convert Podcast
Manage episode 407447412 series 3560364
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Welcome to the latest episode of the Design To Convert Podcast! In this engaging conversation, Sanjay Jenkins, the head of Growth at Replo, hosts Ali Afnan, the Founder of Landing House & Lucky Lad. Get ready for a deep dive into exciting topics ranging from harnessing TikTok's potential to drive traffic to product pages, to Ali's unique perspective on the intersection of content and commerce. It's a discussion brimming with insights and experiences you won't want to miss.
Ali takes us on a journey through his fascinating career in the world of direct-to-consumer eCommerce, spanning over five years. He shares his early days dabbling in building and flipping Shopify stores during the dropshipping craze and the lessons he learned from that period. Ali then recounts his agency work in Santa Monica, where he gained valuable experience in strategy and growth. Finally, he leads us to his recent venture, Lucky Lad, a hangover recovery supplement that has garnered attention on TikTok. His unique approach to branding and product formulation is nothing short of inspiring.
Ali's journey reveals the painstaking efforts behind launching a successful DTC brand. He shares the challenges he faced in formulating his hangover recovery gummies and the relentless dedication it took to bring his product to life. From extensive research to clinical studies and rigorous testing, Ali's approach to product development is a masterclass in innovation and persistence. Discover the behind-the-scenes journey of Lucky Lad's creation and why Ali believes in doing it all from scratch.
Tune in to this episode for a riveting discussion that delves into the world of eCommerce, branding, and product development, offering valuable insights and real-life experiences from Ali Afnan's inspiring entrepreneurial journey. Whether you're an aspiring DTC entrepreneur or a marketing enthusiast, this podcast is packed with actionable advice and entertaining stories you won't want to miss. Join us as we explore the path to designing for conversion in the ever-evolving digital landscape.
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